AUTHOR: Jim Kukral DATE: 4:05 PM ----- BODY:
How Do You Conduct An Email Campaign When Your Product Is SPAM?
As you may imagine, as the makers of the edible-variety of SPAM, Hormel wasn't eager to jump into email marketing. There was just too much room for a message to spiral out of viral control if jokesters got a hold of a creative promoting SPAM via email.
Very funny and informative.
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