AUTHOR: Jim Kukral
DATE: 10:33 AM
-----
BODY:
<div style="clear:both;"></div><strong><a href="http://www.medialifemagazine.com/news2004/Aug04/Aug30/2_tues/news5tuesday.html">See That Banner Up Top?</a></strong>

It's not news to me, but might be to you. It's time to get with the program. The new banner sizes are what's working now. Check the <a href="http://www.iab.net">Internet Advertising Bureau</a> for all specific guidelines.

<blockquote>The hot new thing is the 728 x 90 leaderboard. Its use on web sites grew 384 percent during the second quarter as compared with the same period in 2003. That's according to DoubleClick, the online ad serving and marketing company. The leaderboard was just introduced last year, and it's already the No. 2 size, says Kathryn Koegel, director of research and industry development for DoubleClick. Most content sites have switched from 468 x 60 to 728 x 90, and it has made advertisers happy because they have a broader palate to work with, says Koegel.</blockquote><div style="clear:both; padding-bottom:0.25em"></div>
--------