Internet Marketing for Business – Jim Kukral – Small Business Web Consultant
Internet Marketing for Business
Zachary Rodgers at the ClickZ news blog picks up on a discussion we’ve been having over at ReveNews that I started last week about renaming affiliate marketing.
Craig Danuloff chimes in with a good option: Referral Marketing. What do you think? I think I like that the best so far.
This is a hot topic in the affiliate marketing circles. I’ve been approached by many people privately to discuss it even further. Is it truly possible to change it? Who knows? But it’s worth talking about.
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I don’t know… I’m still unsure of how this will eventually shake out.
Do we need to change terms to shift branding? At first blush, I’d say an emphatic yes.
But, maybe we can redeem affiliate marketing as a term… maybe affiliate marketing 3.0 (or 1.1) would be better than chucking the whole paradigm to find a more acceptable term.
It’s an odd debate.
Are there any corollaries to other industries doing similar things? Maybe we should call Karl Rove since he’s going to be free in a few years.