Ok, so we’ve got quite a storm brewing from a story in the Washington Post the other day that basically says that word of mouth marketing, well, read this.
The FTC issued an official opinion stating that people who endorse of a products, and who are compensated for their efforts, must disclose the nature of that relationship to their â€œcustomersâ€.
Now, some are already trying to tie word of mouth into Affiliate Marketing, which I think is a big, big stretch. I’ll have more of my thoughts on this here and over at ReveNews over the next few days, but I wanted to write this post to illustrate one key message.
And that is… if what you’re about to do “feels” wrong, it probably is.
This rule can be applied to anything, but in our case, online marketing more specifically, across search engine optimization, email marketing and affiliate marketing… as well as any other type of marketing you can name.
The next time you’re about to do something, think to yourself… “Does this feel wrong?”
You know what to do.