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Do You Play By Google’s Rules?

google-girl-780952.jpgSomeone said something to me last week that really hit home. We were chatting about search engine marketing over IM. I was talking about how I disliked that business and why I got out of it years and years ago. Then he said…

“You know why you hate search? Because you play by the rules.”

It was as if he dropped a bomb on my head. Dead on right. Bingo! He continued…

“I stopped playing by the white-hat rules a long time ago, and I hated search too before that. When I started playing by my own rules instead of Google’s, it became fun again.”

Do You Play By Google’s Rules?

I’m not sure you would admit it if you don’t, so I’m not expecting an answer. It’s more of rhetorical question. Think about it though. There are lots of implications for your choices.

I Chose To Play By The Rules

My friend was dead-on right on why I hated search, because it was/is really hard to dominate like I used too (pre-Florida update years ago). It was back then I decided to leave the search business on a conscious decision that “I’m not going to base my income on the whims of a search engine ranking.” I moved on.

In other words, I hated search because it became too hard. The easy way out would have been to stop playing by the rules and go toward the dark side, or gray/black hat search techniques. I refused, and I’m pretty darn sure I’m not as rich as I would have been if I decided to go that route.

As for who was the person who said that to me. I won’t expose them, but they can come forward and leave a comment and claim it if they wish.

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5 Awesome Comments So Far

Don't be a stranger, join the discussion by leaving your own comment
  1. Affiliate Marketing Guide
    December 9, 2007 at 6:43 am #

    I play 100% within Google’s TOS and am having fun

    I think black hat or grey hat will only hurt you in the long run

    And by the way, what’s with the picture.

  2. Ceremonial Shovel
    March 10, 2008 at 1:34 pm #

    I play by their rules but I’m often tempted not to. They just started requiring everyone to add a privacy policy on their sites.

  3. thoughtless
    April 1, 2008 at 4:00 am #

    Well when someone pay me to optimize his site i play by the rules 100%! I dont wanna take the risk of baning or something.
    But to be honest i have been played under black hat for domains i dont really care just to expertise a bit ^_^

  4. Niche Traffic
    April 5, 2008 at 5:57 pm #

    There is such a lot of black hat at the moment and it is tempting to join in. results are said to be excellent

    However, this for me is a business and the risk of losing that business if caught doing black hat is too high

    Yes, 100% withing Google’s TOS

    All about Affiliate Marketing

    Niche Traffic’s last blog post..How Affiliate Marketing Works by Rosalind Gardner

  5. Lbug viral advertising
    June 5, 2008 at 7:44 pm #

    I know what you mean, I too am tired of working so hard to SEO within Google’s increasingly fascist and arbitrary rules. It really isn’t fun at all.