Jim Kukral's Free Blog Setup - Start Your Blog Today!

The Blog

PayPerPost Direct Launches – Elminates The Middle Man

PayPerPost may still not be liked by many, but I will stick to my guns when I say that Ted Murphy, the CEO of PPP is a marketing genius. I got an email from Ted earlier today asking me to check out a new thing called PayPerPost Direct.


Full disclosure. I am not being paid to write this post, however, I am speaking at the Postiecon event in the fall.

PayPerPost Direct is really smart. Why? Because it makes it even easier to conduct transactions on your blog. Watch the video for a better, more detailed explanation.

We’ve had a number of people ask whether it’s possible for advertisers to directly approach Posties to get them to write special blog posts. PPP Direct makes that happen. In a nutshell, you simply specify the minimum amount you want to be paid for these Direct opportunities and stick a widget on your blog. When an advertiser finds your blog and decides they’d like you to write something they just click on the badge attached to the widget and make you an offer.

We’ve built a full negotiation and transaction auditing system into the PPP Direct engine as well so that Posties and advertisers can really hash out all the details of a post together, without any involvement from PayPerPost.

In other words, they’re saving time. I like it. If I’m an advertiser, why should I have to create an account, login, search for the blogger in the network, etc… When I could simply say “Hey, this blog is taking opportunities, I can quickly and easily just buy a spot right now, fast.”.

If I’m a blogger, I’m loving it as well. Especially because the payout is much better and more competitive than other systems.

If you are using ReviewMe or any competitors services you know that they charge between 50-100% markup on your post, while we charge 35% for our self service model. While I still think 100% markup by our competitors is absolutely ridiculous, there is justification in a markup for making the facilitating the review, match making, customer service processes, tax report and financial processing, those things have real costs.

What I take issue with is the badges these guys have bloggers put on their blogs. They take as much as half of your money for doing very little. If an advertiser is clicking on your badge on your blog you should be keeping the majority of the money, no giving it to someone else.

PPP Direct cuts out the middleman (including ourselves) in transactions that are driven by your blog. You can still participate in ours and others marketplace programs if you want to, but it doesn’t make any sense to pay so much when you are generating the advertiser lead. PPP Direct only charges a 10% service fee, and nearly 5% of that is PayPal and Credit Card Fees.

Let’s keep the debate on whether or not you like the PPP model in another place. The point I’m trying to make today is that PPP is on the ball. You may or may not like them as a business model, but from a marketing and biz-dev/strategy perspective, they are innovating and problem-solving… everything a good, smart technology company should be doing today.

More at Techcrunch, Techmeme and Centernetworks.

When you join Jim's group you join thousands of other successful people who want to work together to grow their brands and businesses. When you join today, you'll get instant access to Jim's latest webinar replay entitled "The New Rules of Self-Publishing".

Actual Amazon.com Reviews...

"Jim Kukral's new book pisses me off. And not because it's a lousy book, and reading it was a waste of time. His book pisses me off because in it, Jim interviews really, really, successful people who ARE living their dreams. And, I'm jealous. I want a turn, you know?" - Joel Libava

"I loved this short, informative, encouraging e-book. The stories of others who have been successful building a business around their lifestyle is a wake up call for me to get off my butt and do it! Thanks Jim for this book!" - Sienna

"I was having kind of a blah day, I read this book, now I feel like a million bucks and have renewed inspiration to go make a million bucks." - Eric Woodard

5 Awesome Comments So Far

Don't be a stranger, join the discussion by leaving your own comment
  1. vvifxukgav
    June 21, 2007 at 3:17 am #

    Hello! Good Site! Thanks you! kmlxpgbpfal


  1. ReviewMe Gets FACED by PPP Direct » Net Business Blog - May 24, 2007

    [...] was browsing Jim’s blog today when I noticed this post on PPP Direct. Since Jim is speaking at Postiecon I thought at first that this may be just a little agreement [...]

  2. PayPerPost offers direct option… It’s still an advertorial. It’s not selling your soul. »Technology News | Venture Capital, Startups, Silicon Valley, Web 2.0 Tech - May 27, 2007

    [...] Direct service which he says he did not receive any monetary compensation for. Jim Kukral also reviews the [...]

  3. PayPerPost Receives $7M Additional Funding & Launches Direct Marketplace | Andy Beard - Niche Marketing - June 11, 2007

    [...] blogging friend Jim Kukral frequently calls Ted a Marketing Genius and PayPerPost have certainly capitalised on the controversy that they have caused since they were [...]

  4. PayPerPost Receives $7M Additional Funding & Launches Direct Marketplace | Search Engine Optimization India - June 21, 2007

    [...] blogging friend Jim Kukral frequently calls Ted a Marketing Genius and PayPerPost have certainly capitalised on the controversy that they have caused since they were [...]