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Exclusive First Look At SocialSpark, Formerly PayPerPost, A “Social Network” For Advertisers & Publishers

I just got a private first-look at the new Izea system (PayPerPost) from Ted Murphy himself at his Postiecon event (where I’m speaking shortly, full disclosure). I was asked not to print the entire press release, so here’s what I can tell you.

It’s called SocialSpark (which now forwards to PayPerPost.com so don’t bother looking). Click image for bigger version.

What Is SocialSpark?
So what is it? Well, it’s a “social network” for advertisers and publishers (bloggers). Wait, wait, wait… Who wants another social network, right? I don’t either, and that’s what I said to Ted. SocialSpark is different. From what I can see, you don’t join to make friends… you join to meet advertisers. So it’s essentially a matchmaking network for the blogger and the advertisers. I guess a super, fancy marketplace, no? That was my first impression.

Now, you’re in the network, and you put their code in your blog and now advertisers (who are also in the network) can browse your blogs and pitch you on advertising their goods/services. They can name a price, and you can decide to accept it or not. The ads are in the form of pop-up, layered interstitials, and “paid to post” blog entries.

Whoa! It’s just like PayPerPost, lame, right? That’s what I said. It’s not. A few things Ted told me.

1. Every link in your post is nofollow.
2. You are required to put a disclosure badge… in the post… or you don’t get paid.

An Alexa Killer?
On another note, Ted showed me something called “realrank”. Which is essentially the stats your blog gets in the network that can be seen by anyone else in the network. I took this as something like an Alexa ranking. Ted said bloggers in the network will eventually have little traffic widgets they can put on their blog to “show off” their realrank. An Alexa killer that we all finally wanted? Maybe.

Open Source
Looks like third-party developers will have access to an api to do with what they want, which can only be a good thing?

What Will Happen To PayPerPost? Will It Die?
I asked Ted frankly if PayPerPost is going to die and fade away, and he would not commit to that. However, it’s my opinion that that is his intent down the road. He used the negative press for a year to drive the company’s growth, then smartly changed the name to Izea, and is now launching a new brand under the umbrella. I see no reason why PayPerPost will live on, do you?

Summary
I’m trying to think of reasons why SocialSpark will suck, but I can’t yet. I mean, I’m really trying to shoot the business model down but so far all of my red flags are gone. Of course, we’ll have to wait to see it in live action to judge it, and I know the bloggers will. :) Ted said it doesn’t go live until Jan, 2008.

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26 Awesome Comments So Far

Don't be a stranger, join the discussion by leaving your own comment
  1. ses5909
    November 10, 2007 at 5:04 pm #

    This will definitely be interesting to watch. Thanks for the update.

  2. Katy
    November 10, 2007 at 5:32 pm #

    Excellent! This is going to be so huge.

  3. VC Dan
    November 10, 2007 at 5:49 pm #

    this is big Jim…very big…the first social network for advertisers, for engagement across all social media, with real demographics and ROI built-in…

  4. Adamxcl
    November 10, 2007 at 7:29 pm #

    It will be interesting to watch. The demographic thing is neat but it’s just those of other paid to post bloggers, so I’m not sure how that helps anyone in the end.

  5. Lena West
    November 10, 2007 at 7:33 pm #

    Jim:

    It was great being on the panel with you at PostieCon. You’re a class act with great insights. Traffic is BS! Yeah!

    I’ll be in touch via email to connect soon. PostieCon kicked off a west-coast speaking tour so I’ll be back in New York on the week of the 19th.

    -Lena

  6. Profit Blogger
    November 10, 2007 at 9:42 pm #

    I am really looking forward to the new program. I love payperpost and really feel this will be better.

  7. Sam Harrelson
    November 10, 2007 at 10:51 pm #

    Seriously?

    What a lame Izea.

    If people are tired of social networking with their friends, what’s to make a social network with “advertisers” that actually benefits the network and the advertisers much more than the actual bloggers appealing?

    Sorry, Jim… this just looks silly.

    Sam

  8. Flippy
    November 11, 2007 at 1:50 am #

    It looks interesting. I live in Vegas and was sorry that I couldn’t make it down to the Strip one more day, but I was exhausted. Thursday & Friday were so rush, rush, rush, because there wasn’t much time to get to the booths before and in between sessions. Speaking of sessions, I wanted to thank you for your interesting Blogging for Profit Potential session. I was surprised at how much I learned in such a short period of time at the convention.

  9. Clement
    November 11, 2007 at 3:09 am #

    Every link in your post is nofollow. These guys are becoming Google friendly now. This is interesting :)

  10. John Motson
    November 11, 2007 at 7:11 pm #

    WOw,

    SocialSpark.com looks really promising. I will make sure I get some further info about it.

    Awesome blog by the way!

    John

  11. Mike Huang
    November 12, 2007 at 9:27 pm #

    Interesting idea by the creator. I’ll be taking a look at this when it launches.

    -Mike

  12. TechnoGroove
    November 12, 2007 at 10:11 pm #

    This is a really good idea and I am sure it will please the Google Gods as well. The next big goal is to build up the traffic to our blogs. Cheers for the preview.

  13. Markk
    November 15, 2007 at 4:35 pm #

    Looking forward to January next year and hoping to see the sparks fly… BTW, looking at the Blogs Analytic Overview sample chart I see Google PR is still in the mix.

  14. charles
    November 18, 2007 at 5:09 am #

    This is very promising. Let’s just wait and see this January 2008.

  15. MySpace vs Orkut
    February 22, 2008 at 5:49 am #

    We can judge the popularity of these sites by seeing their ranking in http://www.alexa.com/data/details/main?url=www.fortunehotels.in Alexa. Orkut has been steadily rising on the Alexa charts but MySpace is still significantly bigger than Orkut.com.

  16. L7 world
    July 14, 2008 at 3:54 am #

    Anyone using this yet and if so did you lose pagerank?

    L7 worlds last blog post..MONKEYS ARE PEOPLE TOO!?

  17. Lokapriya
    August 12, 2008 at 6:15 am #

    Good News for bloggers!

  18. Kizzy Bustinza
    May 25, 2010 at 9:31 am #

    I havent heard from these guys recently so wonder how it is going.

  19. cialis
    June 10, 2011 at 4:47 pm #

    Looking forward to January next year and hoping to see the sparks fly… BTW, looking at the Blogs Analytic Overview sample chart I see Google PR is still in the mix.

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