It seems Mark Cuban and I have something else in common. Neither of us want to use Facebook to “socialize”.
I met Mark Cuban when I introduced him at the Blog World Expo in the fall of 2007. Video below. Am I his Facebook friend? I think so. I remember adding him after that because he was asking people to connect with him, so I did.
Do I want to socialize with Mark Cuban? Not really, and I’m guessing from this post that he doesn’t want to really socialize with me either. I like to know him, and contact him, but I don’t feel the need to send him personal notes.
See, according to Mark, I’m in his “Power Layer”.
These are people who in whatever industry they are in , retain some level of power. Having them as FB friends, although very simple and non committal, gives me some level of access to them, and them to me. These are people that if they sent me a FB mail, i would certainly read and respond to , and I think they would do the same.
Now, I’m not “powerful”. But I am influential in my niche, so that’s that I think he means about “power”. I’ve interacted with Mark several times in the past via email, not by phone yet, and I certainly don’t feel he’s my “close friend”. So I get what he’s saying here.
This is the exact same view I have with Facebook. I use it as a big fancy contact database that allows me to stay connected with people I “may” need to get in touch with every once in a while.
He also describes the “power level” friend as the “one shot layer” of friends…
Its what I could also call the one shot layer. If you have an idea or thought, you get 1 shot, per year to get their attention. Anything more than that probably could and would get me deleted. Everyone at this layer gets pitched continuously. Myself included. If you abuse it, you lose it.
Right. I get that, and I’m glad he admits that, no b-s’ing around. I have many things I’d like to talk to Mark about in terms of my businesses. I’d like to ask him to invest in some of my ideas. I’d like to ask his advice about business ideas I have.
But I don’t.
I get that for someone like him (as famous as him), to EXPECT that from him is silly. I have his email, and I can also send him Facebook messages, but I don’t, and I won’t.
Mark gets Facebook like I get Facebook.