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Google Adds Blogs To The Matrix – Blogs Finally Legit

The legitimizing moment for blogs has occurred. Google is adding blogs into their regular index as part of Google Universal Search (video link).

Starting this week or next, queries on the leading search engine will return links to blogs alongside the images, news, books, local maps and video, Marissa Mayer, vice president of search products and user experience, told eWEEK in a briefing at the company’s headquarters here.

I’ve posed this thought for years, and I’m glad to see it finally happen. With the growing number of blogs (content), it would be impossible for Google to ignore blogs, and they would be forced to include blog content into the mainstream flow of blood.

I argue, and now believe I have proof, that Google would not be able to distinguish the difference between a “blog” and “regular” web content, therefore, they would have to make this move eventually, and they are now.

What does the future hold for blogs and Google?

Blogs are generating content at a pace that is faster than you can possibly imagine. In the next 10-years, the massive amount of content that will come in blog form will choke the Internet. Ok, not choke it, but it’s going to account for a massive percentage of content… that Google simply cannot ignore.

I started blogging in 2001. Back when many still didn’t believe in blogs, and certainly back when nobody thought a blog could actually “do” something. I’m glad to see this moment for bloggers. The days of discounting us as non-legitimate sources of content are over.

What is Google Universal Search? Watch this video.

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7 Awesome Comments So Far

Don't be a stranger, join the discussion by leaving your own comment
  1. boris
    December 14, 2007 at 5:35 pm #

    I recommend to all my SEO clients that they should add a blog to their, and then use it at a minimum of once a week. Those who have take this sage advice have benifited greatly.

  2. Leather Sectionals
    December 15, 2007 at 1:50 am #

    LOL, that video is there so that even idiots understand? Anyway, i have to say that it was about time google did this.

  3. Adsense Newbie Publisher
    December 17, 2007 at 5:28 am #

    Blogs, really works in real time search… this actually one step for any new blogger to start and get the right real people, real traffic at the real time. Google did it again.

Trackbacks/Pingbacks

  1. Google Adding Blogs to Universal Search at Blogging Times @ XY35.COM - December 14, 2007

    […] eWeek reports that Google is going to add blogs to its Universal Search alongside images, news, books, maps and videso. Google has been running Google Blogsearch as a seperate search engine. eWeek says Google will make the move to include blogs this week (which is nearly over) or next week. Starting this week or next, queries on the leading search engine will return links to blogs alongside the images, news, books, local maps and video, Marissa Mayer, vice president of search products and user experience, told eWEEK in a briefing at the company’s headquarters here. Blogs have been gaining significant momentum in the last couple of years, fueled by everything from fascinating news revelations to gossipy snipes. The inclusion of blogs as a genre on Universal Search is a nod to their growing number and ability to get people to go online to find content, which is what Google is all about. Universal Search is the fruit of a five-year effort involving hundreds of engineers working to refine the company’s search algorithms and add multimedia content to its search returns to give users richer results. It’s a logical move for Google or any search engine that wants to provide current and relevant information for it users. Frequently updated blogs tend to contain news about what is happening right now. That’s often just the kind of information people are searching for. Blogs have always been indexed by Google so it will be interesting to see how much more exposure this will give blogs and what the search results will look like. Here is a video explaining what Google’s Universal Search is all about. (hat tip Jim Kukral). […]

  2. EGT Community Roundup | Everybody Go To - December 15, 2007

    […] Jim Kukral blogs about Google adding blogs to their regular index of Google Universal Search […]

  3. » How do I use a blog in affiliate marketing? Christian Affiliate Marketers Blog - December 15, 2007

    […] Blogs get ranked very quickly in Google (see Jim Kukral’s post on Blogs and Google Universal Search) […]

  4. I’d Rather Be Writing » Blog Archive » The Hardest Part About Blogging: How to Come Up With Something Interesting to Say - December 18, 2007

    […] moving up in importance for Google, who will be including blogs in its Universal Search results. Read the story here. Like this post? Subscribe to the RSS feed […]