Jim Kukral's Free Blog Setup - Start Your Blog Today!
 

The Blog

Is All Marketing Deceitful & Propaganda?

Quick, let’s get on Skype and chat. That’s what I said yesterday on Twitter and I was able to get Rob McNealy from StartupStoryRadio.com on a recording where we ended up having a great discussion about marketing and propaganda.

Rob runs a social media marketing company, so we discussed how that business operates and went back and forth on the definitions of deception and intent and propaganda when it comes to marketing. We also delved into the USA presidential race and the marketing used by each party/candidate.

I found it to be an insightful conversation and I think you’ll enjoy the listen, especially if you’re a marketer.

Tags: , ,

When you join Jim's group you join thousands of other successful people who want to work together to grow their brands and businesses. When you join today, you'll get instant access to Jim's latest webinar replay entitled "The New Rules of Self-Publishing".

Actual Amazon.com Reviews...

"Jim Kukral's new book pisses me off. And not because it's a lousy book, and reading it was a waste of time. His book pisses me off because in it, Jim interviews really, really, successful people who ARE living their dreams. And, I'm jealous. I want a turn, you know?" - Joel Libava

"I loved this short, informative, encouraging e-book. The stories of others who have been successful building a business around their lifestyle is a wake up call for me to get off my butt and do it! Thanks Jim for this book!" - Sienna

"I was having kind of a blah day, I read this book, now I feel like a million bucks and have renewed inspiration to go make a million bucks." - Eric Woodard

5 Awesome Comments So Far

Don't be a stranger, join the discussion by leaving your own comment
  1. figmentations
    June 8, 2008 at 2:36 pm #

    Thanks for the honest conversation about this timely issue. Integrity in marketing seems to have become an issue that is not so much about “all-or-nothing” but instead one of degrees and extents. To be most effective in communicating a message or good information or solving a problem, I think we need to provide full disclosure and be as objective as possible (or at least be upfront about our biases). Wouldn't that be the best way to help consumers make informed decisions which is the reason they are probably going to the internet to begin with? I think we can be entertaining without being deceptive. Since you both agree, too, that there is a lower b.s. factor in social media and internet news, maybe social media marketers should be the ones to set the standard for not mucking that up any further by engaging in disingenuous marketing practices. Agree?

  2. Jim Kukral TheBizWebCoach
    June 8, 2008 at 10:06 pm #

    Unfortunately a lot of marketers still don't believe that it's in a consumers best interest to be informed to the fullest as you suggest. Why? Because they're selling inferior or crappy products/services. It's hard to market crap in a box.

  3. himanshu singh
    June 17, 2008 at 12:29 pm #

    well… in general, people think that all marketers are liars…

    btw..how do you record skype conversation ? Any special tools used ?

  4. Jim Kukral
    June 17, 2008 at 1:06 pm #

    I record with a utility called Pamela.

Trackbacks/Pingbacks

  1. Deceit & Propaganda in Marketing | Startup Story Radio with Rob McNealy - July 12, 2008

    [...] for you, he got a recording of it which he posted on his own website.  I encourage all of you to head on over to his site to listen to what we both had to say.  If you like what you hear, check back, because later this [...]