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How To Start An Ecommerce Store From Scratch?

Nina Frye had an idea one day to create an ecommerce store (LTDChix.com).

The problem was, she was a mom who had never done it before and had zero idea how to get it done. Fast forward now to years later and now Nina has a fully-functional, successful store. So, how did she get there? What lessons did she learn along the way?

If you’ve ever thought about starting up your own online store, you MUST listen to this podcast of me talking to LTDChix.com. Nina gives all of her lessons and advice on how she got started, as well as mistakes made and tips. She dishes it all. GREAT interview and you will learn a lot. Please leave feedback in the comments.

Here are the show notes:

The story of how we got started. Moms overwhelmed!
Target a niche!
How did you start the site? Steep learning curve.
Worked with Score. Did a test market first. Found local place to print, spent $2500. Took to a local fair and test marketed to moms. Sold out!
Sent out press release to local newspaper. Simple news release.
Signed up to mom blogs and pitched them. Giveaways work! 2 or 3 or month.
It’s expensive to run a website. Find a good local web guy/gal who you can trust.
Startupnation.com helped a lot. Gave me media lists, help me find a pr person. Got on MSN.com through contest.
Go to retail stores. Promote that on your site. Cold call them. Looked to see where your competitors are, and called the stores they are at one by one.
Setup a wholesale price. Setup a sales sheet, not your website, an order sheet they can fill out and send back.
Use coupon codes. Make shopping cart easy to buy. Use authorize.net for merchant account.
Google Adwords and converting at 60% sometimes.
Learned how to be an ecommerce expert by reading.
Cafepress.com is a great place to try out custom artwork sales.
Going to license artwork for overseas sales. Mom humor on all kinds of products.
We went to show in NYC and found licensing companies to approach. Pitched them. Got a lot of no’s.
What would you do differently now two years later? Spent too much doing website the wrong way first time.
We copyrighted the images using us trademark government.

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5 Awesome Comments So Far

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  1. Joe Doyle
    August 20, 2008 at 1:22 pm #

    Great post, Jim. Thanks a bunch for spreading the word.

  2. Mike1115
    August 20, 2008 at 4:16 pm #

    That was a good one. She did drop a lot of good start up advice.

  3. Mark
    August 21, 2008 at 8:43 am #

    Nice post and I guess I share same mistakes in my bussiness too :-)

  4. James From BabySpot.com
    August 21, 2008 at 3:49 pm #

    Great Article! I just posted on twitter!

  5. Rachael
    August 22, 2008 at 12:02 pm #

    Great post. Everyone is looking for a way to make money online. It is tough to get started. So many ideas. This is great! I be a lot of people told them it was a crazy ideas.

    I work mainly with affiliate links and doing well. My friend suggested this – this is in NO WAY an affiliate link, just passing it along – http://OnlineMoneyUniversity.com It really shows a legit way to make money online and it is really easy to read and reference. It was compiled with the help of Michael David McGuire, a top online marketing expert. Just thought I would share what works for me.

    Thanks again for the post!