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An Entrepreneur’s Greatest Fear…

It’s the night before my big launch. My big rebrand. The unveiling of the new me and the new business I’ll be running. My latest Frankenstein.

And I feel like I’m going to puke.

It’s natural… It happens to me every time I launch something big. Before I launched Scratchback, I felt the same way. Everyone does.

It’s the curse of a serial entrepreneur. Yes, we’re very good at taking criticism, and dealing with failure, but it doesn’t mean we don’t have fears like everyone else. It just means we’re good at letting it go after we’ve failed or succeeded, either way.

What do you mean? Fear of what?

Fear that what we’ve built is going to look lame to others. Fear that all the countless hours we spent working on the project won’t pay off. Fear that our spouse will, once again, look at us with those eyes and think “you said this time it was going to be different. This was the big one.”

Fear that it’s time to go back to the drawing board, yet again.

I’m there, right now. Tomorrow at Noon EST I’m launching, and right now I feel like I want to take a boat across Lake Erie to Canada and hide out and come back 3-days after and see what happened.

If you’re a marketer, or artist, or anyone who “puts your stuff out there”, you should know what I’m feeling.

The good news is… I know this will pass. I know what I’ve done is going to work. I know that I’m passionate about what I’ve built and I know that it’s what I want to do. That’s how I know I’m an entrepreneur.

What else can you ask for? I’m taking my shots… are you? You’ll never know unless you do. The fear will pass, believe me.

See you all Wednesday, November 12 at Noon est. It’s going to be a great day.

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9 Awesome Comments So Far

Don't be a stranger, join the discussion by leaving your own comment
  1. Matthew Scott
    November 11, 2008 at 8:11 pm #


    I can't wait to learn from you & share with my clients. Excited about your launch.


  2. joemagennis
    November 11, 2008 at 9:22 pm #

    Jim .. best of luck with your launch tomorrow. Don't look back, 100% full steam ahead right now. The emotions are natural of course, but you've come this far. The hardest part was when you decided to commit to doing the re-brand in the first place. Plan in place, off you go.

    Good luck!

  3. franpro
    November 11, 2008 at 9:57 pm #

    All will be ok. It kinda HAS to, right?
    Joel Libava

  4. Jim Kukral TheBizWebCoach
    November 11, 2008 at 9:59 pm #

    Heh, very true Joel. I'm already kind over the slight fear. Writing about it helps a lot.

  5. Jim Kukral TheBizWebCoach
    November 11, 2008 at 10:00 pm #

    Thanks Joe. Big day tomorrow! Thanks for support.

  6. Jim Kukral TheBizWebCoach
    November 11, 2008 at 10:01 pm #

    Matthew, you're the man. Thanks for the podcast. Can't wait to share that with my audience.

  7. Don The Idea Guy
    November 12, 2008 at 6:46 am #

    Best wishes on the relaunch and rebranding…
    You have a tough act to follow — yourself!

  8. Nicholas Chase
    November 12, 2008 at 1:01 pm #


    I'm at the 'deer in the headlights' stage of PPC marketing. No money to spend, no day job to support Affiliate Marketing, You will be successful, you have the perseverance to never quit….

    Respectfully, Nicholas Chase – 'the video guy' from BlogWorld Expo


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