Blogworld has graciously allowed me to replay back the audio (hit play below) of my session entitled “Traditional vs. Self-Publishing”, from New York in June 2012. Moderated by Jay Baer. In the audio you will hear me and Scott Stratten, author of UnMarketing, argue (sometimes heated) about the industry as it stands today and in the future.
The bottom line for you is that YOU need to decide which option is better for you. As you will hear I’m a big proponent of self-publishing. My firm, Digital Book Launch, helps businesses and brands find ways to create and market their books for sales, leads and publicity. Contact us if you have a question about publishing your own book, print or digital.
The audio below is only one of over 100 recorded sessions from BlogWorld & New Media Expo New York 2012. You can get all of the videos — plus bonus interviews and other bonus content — by picking up the entire Virtual Ticket here.
Podcast: Play in new window | Download
Fantastic conversation and I'm honestly surprised at how stern a stance that Scott took. I love that guy, but he's wrong. The publishers pick the losers and winners and apply the marketing efforts appropriately. My publisher did nearly ZERO marketing off our book from day one – it was all up to me and my co-author and we had no clue what we were doing. It's quite amazing we sold as many as we did. Had we had the marketing push that Scott had, I'm sure we could have done much better. Hindsight is always 20/20, but I would have paid for PR and advertising in addition to the social push we did. But again, our publisher never told us they WEREN'T going to market it. It's a year later and we are still the only ones pushing it.
Thanks for commenting Douglas. I think your experience and my experience are more of the norm and Scott's a bit different. I'm not surprised he feels the way he does. The system really worked in his favor.