5 Tips To Selling Ad Sponsorships In Web Videos

03 March 2008 Written By: Jim KukralComments: Comments

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So you’re making web videos and you’ve having fun doing it… but you want to start making some money from those videos, yes? Look, it’s not going to be super easy, but it IS possible to sell ad sponsorships in and around your Internet videos, if you try the techniques mentioned in the video below. I’ve been monetizing as a web publisher for years (this is what I do for a living), and making money from web videos in a sponsorship model is just like everything else.

Here are five simple tips and tricks that I have used to sell sponsorships in my videos and other places as well. The bottom line is, these techniques work. You have to start thinking like a marketer and an advertiser, and you have to be willing to do a little selling on your own. Remember, ads don’t usually sell themselves. Watch this video and learn how you can sell your own ads in your videos. Of course, watch the pre-roll ad for some inspiration. :)

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  • I have a new video project launching soon. I shall let you know how I get along with the selling of ads. I think it has great potential.
  • When you are approaching the advertisers, do you tell them that any links in the text will be no-follow? Or does everyone just accept that to be how it is now?
  • Tom, sounds good!

    @Lisa, It should be pointed out that most every ad serving technology uses something like Javascript which is nofollow. This isn't about selling text links or page rank. Advertising in this type of manner is about branding, not clicks.
  • Ok, that's great, I totally get that, I'm learning to look at all of this with 'branding glasses' on, instead of the hyper-crazed, "I need links! I need links!" kind of way! (Hoping the Niche Widget is the same...) If I were, however, to hook up with, say - a cool personalized book company - and along with the video, I wrote a short post to go with it, in which would be a link to them. Would I need to discuss with them, that the link would be no-follow? (Sorry this is so simplistic, I'm just venturing back into the world of marketing and branding again, after being distracted for over a year, and completely engrossed in the 'buy links/sell links' world which was not really building a long-term business for me.)
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