I had the pleasure of hosting the blogging room at the Affiliate Summit event a few weeks ago in Miami. One of the media people in the room was my Cleveland friend Anita Campbell of the web’s biggest small business blog at www.smbtrends.com.

One observation that Anita had stood out to me.

One thing never ceases to amaze me. It’s how creative some entrepreneurs can be when it comes to developing new businesses. Today’s entrepreneurs create businesses around incredibly narrow niches. Or they find opportunities that much of the general public doesn’t even know exists.

For every traditional business such as restaurant that I encounter, I run into five businesses that don’t fit into ready descriptions. In fact, I think I am going to start calling it the trend of the “Ambiguous Small Business.”

The Affiliate Summit that I attended last week was full of entrepreneurs with ambiguous businesses. Shawn Collins and Missy Ward, the co-founders of Affiliate Summit put on an excellent conference. Every conference or trade show has its own flavor and personality, and Affiliate Summit definitely had its own.

On the surface I saw lots of people wandering about in T-shirts. But underneath that surface were some very smart entrepreneurs who make their living through the Internet.

Ambiguous small business is a great term. One that seems to sum up exactly what affiliate marketing truly is, even though it’s now a billion dollar industry, at its roots, it’s small business entrepreneurs.

Here’s some of Anita’s other posts from the show.

Affiliate Marketing is A Delicate Ecosystem

Affiliate Marketing is Still Full of Opportunity

The Emerging Class of Super Affiliates

Great coverage Anita!

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