It’s the night before my big launch. My big rebrand. The unveiling of the new me and the new business I’ll be running. My latest Frankenstein.
And I feel like I’m going to puke.
It’s natural… It happens to me every time I launch something big. Before I launched Scratchback, I felt the same way. Everyone does.
It’s the curse of a serial entrepreneur. Yes, we’re very good at taking criticism, and dealing with failure, but it doesn’t mean we don’t have fears like everyone else. It just means we’re good at letting it go after we’ve failed or succeeded, either way.
What do you mean? Fear of what?
Fear that what we’ve built is going to look lame to others. Fear that all the countless hours we spent working on the project won’t pay off. Fear that our spouse will, once again, look at us with those eyes and think “you said this time it was going to be different. This was the big one.”
Fear that it’s time to go back to the drawing board, yet again.
I’m there, right now. Tomorrow at Noon EST I’m launching, and right now I feel like I want to take a boat across Lake Erie to Canada and hide out and come back 3-days after and see what happened.
If you’re a marketer, or artist, or anyone who “puts your stuff out there”, you should know what I’m feeling.
The good news is… I know this will pass. I know what I’ve done is going to work. I know that I’m passionate about what I’ve built and I know that it’s what I want to do. That’s how I know I’m an entrepreneur.
What else can you ask for? I’m taking my shots… are you? You’ll never know unless you do. The fear will pass, believe me.
See you all Wednesday, November 12 at Noon est. It’s going to be a great day.
