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Are You Cool?

By • November 22, 2009 • Branding • 1 Comment

I’m not buying it. Watch the video below of employees dancing at a Microsoft store. As if they’re working in a Johnny Rockets or something. See that video here.

Me thinks they’re trying too hard, don’t you? Why must brands like Microsoft try to be what they’re not. You are either cool, or you’re not. It’s ok to not be the cool one people. In fact, I like MS a lot because they’re the uncool ones. Only when they try to pretend they are that they annoy me.

I’m not cool. I’m kind of a dork. I relish in the uncoolness of myself and it works for me. Because I’m myself…

As I wrote in 07 for MarketingProfs…

You can’t just be cool, you either are, or you aren’t.

Your brand is what it is. Don’t force something and end up looking like the dork in the corner trying too hard to hang with the popular kids.

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Business Around A Lifestyle

The world changed on 9/11 in so many different ways. Since that day, there has been a major shift happening in the way people think and live their lives. Sure, many people still chase the dollar as their ultimate goal. However, many more people have begun to realize that the world could, well, end tomorrow.

That's why people are choosing to pursue a business around a lifestyle, instead of a lifestyle controlled by their business. It makes sense, right? If the world was going to end tomorrow, would you still try to live your life in a way you never wanted to?

Take a look around you and you'll see that this shift to becoming a lifestyle entrepreneur is being adopted by more and more people every day. Some of those people are falling into it because they have been laid off from their jobs and are literally forced into it. Some of those people just figure out a way to make it happen because of the "end of the world" thinking mentioned above.

1 Awesome Comments So Far

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  1. lautsprecherkabel →
    December 4, 2009 at 7:17 am #

    Hi,
    Thats very cool.I love microsoft not because it is uncool but it is very successful and provides interesting tidbits that piqued our curiosity. .Well Thanks for sharing the video.