B2B Sales & Marketing
Over the years I’ve done a LOT of sales and marketing for B2B companies. Basically, that means that I was the guy responsible for providing the sales team with marketing materials and campaigns and anything they needed to help close business. So I spent a lot of time working with sales people, and a lot more time on sales calls listening and figuring out “why customers don’t buy”. Very valuable lessons. Today I’m talking with David Peltz, Founder... Read More »
Review Of Search Marketing Standard Magazine
Today I’m reviewing a magazine called Search Marketing Standard. Pretty good magazine that covers a lot of search and online marketing stuff. I like to review magazines like this from time to time (listen to last week’s review of Website Magazine). Especially the ads. So take a listen and tell me what you think of my review. If you have a magazine you’d like me to review just give me a jingle. Standard Podcast: Play Now | Play in Popup | Download Read More →
How Do You Tune A Ukulele?
Last week I talked about being inspired. So much so in fact that I bought a Ukulele because it sounded like fun to try and learn it, and because I could learn to play it on camera. So here’s my first video of the Ukulele out of the box and not tuned. Pretty bad. I will be filming myself learning how to play it and you can watch the progress over time. Maybe I’ll even get good enough to start playing some songs. Why do this? Because it’s fun and I like music... Read More »
Businesses Don’t Get Customer Evangelism
Brands still don’t get customer evangelists. I know this because I am one, for two different products, and I do not feel the love I should. The video below talks about those experiences and about why more brands need to get smart and being to embrace the customer evangelists they have. Not to mention, companies should actively go out and seek these evangelists, then keep them. But they’re not doing that yet and I can’t figure out why? Maybe it’s still... Read More »
Weezer & Blendtec “Get” Online Attention
By now if you haven’t seen Weezer’s awesome video Pork and Beans, well, you MUST watch it. Especially if you’re an online geek like I am. It’s embedded below. Then watch the video below that where the crew at Blendtec (who are featured in the video) quickly make a response video where they blend up a Weezer cd and a can of pork and beans. Awesome stuff, and proof that you can, and you have to, move fast in today’s online environment to get attention... Read More »
Audio: Website Magazine Review
The Friday before Memorial Day weekend here in the states is always a slow one. Lots of people extend the weekend and take today off. Not me, I’m working away. I decided to do podcast today where I simply walk through a magazine and talk about what I saw/read. That magazine, this time is Website Magazine. I talk about the stories in the mag, and the ads, and anything else I come up with. It’s basically like a review of the magazine. Please have a safe holiday... Read More »
Today I Yelled At Cshel.com
Last week I offered to yell at you. You know, to motivate you to do something creative. I got a few takers (looking for more), and I’m going to post the audio of these conversations up as I get them. Today I yelled at Cshel.com (Carolyn “cshel” Shelby). While I did not drive her to tears, I did get her to promise to start making videos. Will she follow through? I don’t know, she promised… We shall see won’t we? Standard Podcast:... Read More »
Please Don’t Start A Making Money Online Blog
The podcast recording below says it all really. Look, the “making money online” blog space is really crowded, and it’s really hard to “make money” in that space, and besides, there’s so many other niches you could be going after that you’d probably make “much more money” at. Don’t make a “make money online” blog. Just don’t. You’ll be more successful if you move that energy somewhere else.... Read More »
Inspiration: I Just Bought A Ukulele
Inspiration is a heckuva sales tool. Marketers need to figure out how to inspire their audience, because if you can do that, you own your market, regardless of what it is you’re selling. Case in point. I have recently been smitten with a very talented Youtube musician named Julia Nunes. She plays the Ukulele on video and covers great songs and well, she’s just unbelievable. She has inspired me so much so that I went out yesterday and bought this Ukulele. Why?... Read More »
I Need You! @ BlogWorldExpo
Looks like it’s official. I’m organizing the monetization track at the next Blogworldexpo out in Vegas this Sept. 2008. You coming? I hope so. So, if you’re coming, I want you to be on a panel. No, I NEED you to be on a panel. If you know anything about the world of making money from blogging, in any form, then it’s your responsibility to tell me you want to be a on a panel. :) Here’s an audio clip explaining more. If you want to submit a speaker... Read More »
Audio: Do You Have A Losing Mentality?
So that’s the question you need to ask yourself. Are you a loser? Of course you’re not. But maybe you have a secret losing mentality that you don’t realize… a mentality that is keeping you from succeeding? Look, I’m a Cleveland sports fan. I know losing. Nobody knows it better than us/me. But… what I’ve learned from being a Cleveland sports fan is very important. Listen to the short audio below to find out what I’ve learned... Read More »
Hero Marketing
I call it Hero Marketing. When you’re trying to sell to an executive, you have to realize one major thing. That executive makes his/her purchasing decisions on whether or not they’re going to get fired or not. It’s true. Ever hear the old line “Nobody ever got fired for hiring IBM?”. It’s true. To make sales as a marketer in this arena you have to make your prospect feel like they are going to be hero. That’s the only way you’re... Read More »
New Podcast Series: Let Jim Kukral Yell At You!
Today’s Daily Flip is in audio form below. Summary: I’ve found that I do some of my best motivational work when I yell at the audience. Ok, I don’t scream at them, but I aggressively tell them about the opportunities they are missing when it comes to things like video and other online marketing things in general. And… I like yelling at them… and they like it too. So I’m going to do a series of audio podcasts where I yell at you. You’re... Read More »
OnlineVideoToolkit.com Is Live - Win My Flip Camera
In this world, you have to give to get back. So when I started getting about 10 emails a day asking me how I make my web videos, I had two options. 1. Create a guide about how I do it and sell it for profit. Or… 2. Create a guide about how I do it and just give the darn thing away, for free. I choose the free route. Introducing, OnlineVideoToolkit.com. A free video guide that shows you everything I know about making web videos using inexpensive equipment. I produced... Read More »
You Should Start A Podcast
You should start a podcast. Why? Because your competitors are starting to do it, and frankly… it’s pretty easy and fun to do. There’s no excuses really. Look around… Are you going to be the person who waited to do it and be behind the curve a year from now, or will you be the visionary in your industry? The team that “was doing it way before everyone else”. If you don’t believe that audio/video is going to be a HUGE part of the future... Read More »
Is Your Online Social Life Ruining Your Real Family Life?
Being “social online” using things like Twitter and Facebook is all part of having and building a brand online, especially a personal brand. I cannot “not” be on Twitter and be active. If I wasn’t, it would be a liability to me in my line of work as a consultant in the business of online marketing. So the downside to being so social online is that it can affect my family life. My real life away from the computer and the Internets. Can our love... Read More »
Who Wants Twittermethis.com?
Twittermethis.com, my grand Twitter marketing experiment, is up for grabs. Who wants to take it over and give it a good home? I just don’t have time to do it. Watch the video for details. Read More →
Ezinearticles.com - Article Marketing Tips
I always thought that doing “article marketing” was a waste of time. That was until I actually started doing it and I’m now seeing that if you do it right, it can drive lots of traffic to your web properties. Plus, hey, if you’re writing high-quality, original content… that’s not such a bad thing. Check out my thoughts on Ezinearticles.com. Easily the #1 player in this space. Watch my video below for the super secret to doing article marketing... Read More »
ACCertified.com - Affiliate Manager Certification
Today I’m reviewing a service called ACCertified.com, which is affiliate manager training and certification. Why? Well, I’ve been in the affiliate marketing industry for years, and I can tell you that this is a much needed service. Affiliate Classroom was smart. They saw a need in the marketplace, and filled it. If you are in the affiliate industry, or just interested in it, this is a product/service you need to check out. Read More →
What Color Is Your Flip Camera Submissions
A few weeks ago I asked you to shout out your color of your Flip camera in video or picture format on Flickr. By the way, you can still do this so c’mon and have some fun! Here’s some video responses by a few people that got in on the fun. First is a video from the gang at Marketleverage. Second is a video from Missy Ward, and third is from Shawn Collins. Check out the live Flickr stream for all the videos and photos. Read More →
