Authority Always Wins

By Jim Kukral • August 5, 2009 • Authority, Trust • 15029 CommentsAuthority+Always+Wins2009-08-05+20%3A30%3A49Jim+Kukral

My apologies to Bryan Adams for his “The Authority Song”. The guy was right. Authority always wins. Brian Clark, aka Copyblogger, just released his latest free eBook over at http://authorityrules.com/.

Authority Rules: The 10 Rock-Solid Elements of Effective Online Marketing

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au·thor·i·ty noun: the power to influence or command thought, opinion, or behavior.

Authority is powerful stuff.

Authority can be abused and it can definitely corrupt…

But it can also build trust, admiration, and respect.

And when it comes to online marketing…

Authority is what works.

For years I’ve built gobs of authority by blogging, doing videos, speaking at shows, you name it. It was all meant to build authority/trust. This is why I get asked to speak at shows. This is why I get asked to teach classes for the University of San Francisco online. This is why I get invited to be on boards for companies. Etc… Authority.

Authority always wins. Want to learn how to get it and use it? Download Brian’s new eBook, and let me know what you think. I just read through it and it’s a great read that will help you.

When you join Jim's group you join thousands of other successful people who want to work together to grow their brands and businesses. When you join today, you'll get instant access to Jim's latest webinar replay entitled "The New Rules of Self-Publishing".

Business Around A Lifestyle

The world changed on 9/11 in so many different ways. Since that day, there has been a major shift happening in the way people think and live their lives. Sure, many people still chase the dollar as their ultimate goal. However, many more people have begun to realize that the world could, well, end tomorrow.

That's why people are choosing to pursue a business around a lifestyle, instead of a lifestyle controlled by their business. It makes sense, right? If the world was going to end tomorrow, would you still try to live your life in a way you never wanted to?

Take a look around you and you'll see that this shift to becoming a lifestyle entrepreneur is being adopted by more and more people every day. Some of those people are falling into it because they have been laid off from their jobs and are literally forced into it. Some of those people just figure out a way to make it happen because of the "end of the world" thinking mentioned above.

15029Authority+Always+Wins2009-08-05+20%3A30%3A49Jim+Kukral Awesome Comments So Far

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Affiliate Commission→
August 6, 2009 at 12:20 am #

Thanks Jim,
thanks for sharing this infor, have downloaded the guide.

it's really informative.
Sean Morrissy→
August 7, 2009 at 11:04 am #

Spot on Jim, people want to follow an authority. If you can get that right, then everything else becomes a little easier. I'll check out the report ASAP.

Thanks,
Sean
Entrainment→
August 9, 2009 at 12:10 pm #

This is great way for people to become their own authority. The more independent and self-sufficient we all become, the better world we will all be living in.
Entrainment→
August 9, 2009 at 12:18 pm #

It's true that people want to follow authority! Thanks for sharing!
Serafettin→
August 12, 2009 at 7:28 pm #

Thx Jim, you are really good blogger.
Linda→
August 12, 2009 at 9:26 pm #

Thanks Jim. You are so right about that. It's worth spending the time and effort to be an authority in your niche. I looked into Brian's book and it has lots of useful content.
sikis izle→
August 17, 2009 at 9:46 pm #

ssssss
Tuesday Hall→
August 20, 2009 at 6:12 pm #

Just wondering how the whiz kids do it. :) I guess they have to learn from mentors like you. But its like they became gurus while still being in school. Ever heard of kid bloggers who pull in as much money as professional ones?
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