B2B Sales & Marketing

By Jim Kukral • May 30, 2008 • B2B, Marketing Effort, Marketing Strategy • 11331 CommentB2B+Sales+%26+Marketing2008-05-30+15%3A25%3A13Jim+Kukral

Over the years I’ve done a LOT of sales and marketing for B2B companies. Basically, that means that I was the guy responsible for providing the sales team with marketing materials and campaigns and anything they needed to help close business. So I spent a lot of time working with sales people, and a lot more time on sales calls listening and figuring out “why customers don’t buy”. Very valuable lessons.

Today I’m talking with David Peltz, Founder and CEO of Revixio Software, creators of CorePage, the Instant Link Page System. David has a very similar background to mine and I thought it would be interesting to share some war stories and discuss the state of marketing and sales.

Although I was not paid for this podcast… I should have been. Seriously folks, the Corepage system he’s created is pretty neat. I wouldn’t let him pitch it at the end if I didn’t think it had merit.

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Business Around A Lifestyle

The world changed on 9/11 in so many different ways. Since that day, there has been a major shift happening in the way people think and live their lives. Sure, many people still chase the dollar as their ultimate goal. However, many more people have begun to realize that the world could, well, end tomorrow.

That's why people are choosing to pursue a business around a lifestyle, instead of a lifestyle controlled by their business. It makes sense, right? If the world was going to end tomorrow, would you still try to live your life in a way you never wanted to?

Take a look around you and you'll see that this shift to becoming a lifestyle entrepreneur is being adopted by more and more people every day. Some of those people are falling into it because they have been laid off from their jobs and are literally forced into it. Some of those people just figure out a way to make it happen because of the "end of the world" thinking mentioned above.

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May 31, 2008 at 2:49 pm #

CorePage looks to be a fantastic idea. Sending over documents via email attachments is a fairly clumsy way of doing things but I had never imagined that a service like this existed. I'll certainly be trying it out. I can image it being useful for almost all businesses, whether it's creating specific proposals for clients, putting together a press pack, or selling advertising space.