Use Emotion & Tell A Story For Viral Success
Tuesday
Jun 30, 2009
You’re not going to find a better example of a viral type video built specifically to drive an action than this one.

Go watch this now and come back.
Notice how smart this was done? A powerful, emotional story, told without voice, in music and images.

Also notice how smart the call to actions are at the end of the video? They don’t interrupt. They are relevant. They help you easily share it.
This video will go viral because it’s that good. And frankly, this is something you could make over at www.Animoto.com for free.
Use emotions and tell stories.



I’m on board with all that stuff for two reasons. A. I love my wife and if it’s important to her so it’s important to me. And B. It just makes sense to try and help the environment and make a good example/world for my children. Even if it’s a pain in the arse (more on that below).
I speak all over the USA about social media. So I get all kinds of questions sent my way. The biggest question I get is this…





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