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Use Emotion & Tell A Story For Viral Success

Author: Jim Kukral Category: Video Marketing, Viral Marketing, Viral Videos

Tuesday
Jun 30, 2009

You’re not going to find a better example of a viral type video built specifically to drive an action than this one.

Go watch this now and come back.

Notice how smart this was done? A powerful, emotional story, told without voice, in music and images.


Also notice how smart the call to actions are at the end of the video? They don’t interrupt. They are relevant. They help you easily share it.

This video will go viral because it’s that good. And frankly, this is something you could make over at www.Animoto.com for free.

Use emotions and tell stories.

  • 1495Commentshttp://www.jimkukral.com/use-emotion-tell-a-story-for-viral-success/Use+Emotion+%26+Tell+A+Story+For+Viral+Success2009-06-30+18%3A19%3A17Jim+Kukral
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Billy Mays Remembered

Author: Jim Kukral Category: Online Marketing, Pitching, billy mays

Monday
Jun 29, 2009

Of course you all know by now that the master pitchman himself, Billy Mays, passed away the other day at the young, young age of 50. A very sad ending to a man who still had a lot more pitch in him. He will be missed.

I’ve prepared a short little tribute video to Billy below. Below that are some of the videos I was able to record with Billy while working with him at a trade show in Miami in early 2009. Although I had only met him one time. I admired the man and the brand he built.

This video starts with him holding his three-year-old daughter before a Zorbeez demo on the show floor. I was streaming it live on Ustream.

Here’s the rest of that video of him doing the demo live.

Here’s Billy and Sully doing the Dual Saw demo live in the Livemercial suite.

More goofing around. Billy and Johnny Mathis prepping for the Dual Saw shoot.

  • 1494Commentshttp://www.jimkukral.com/billy-mays-remembered/Billy+Mays+Remembered2009-06-29+19%3A33%3A45Jim+Kukral
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Video Book Review: World Wide Rave

Author: Jim Kukral Category: Attention, Word of Mouth

Thursday
Jun 25, 2009

David Meerman Scott follows up his first book about the New Rules of PR with a book called World Wide Rave. My video review is below. If you’d like me to review your business or marketing book contact me. View all of my other video book reviews by clicking the link at the top of the page.

  • 1491Commentshttp://www.jimkukral.com/video-book-review-world-wide-rave/Video+Book+Review%3A+World+Wide+Rave2009-06-25+12%3A05%3A32Jim+Kukral
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Video Book Review: Me 2.0 from Dan Schawbel

Author: Jim Kukral Category: personal branding

Wednesday
Jun 24, 2009

Dan Schawbel is a master at personal branding, something I’ve been doing for almost 10-years now. Except I had to figure all of it out on my own and go by trial and error. If you read Dan’s book, you won’t have to. My review is below. If you’d like me to review your business or marketing book contact me. View all of my other video book reviews by clicking the link at the top of the page.

  • 1490Commentshttp://www.jimkukral.com/video-book-review-me-20-from-dan-schawbel/Video+Book+Review%3A+Me+2.0+from+Dan+Schawbel2009-06-24+18%3A02%3A11Jim+Kukral
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My Green Wife Has Gone Too Far This Time

Author: Jim Kukral Category: Online Marketing, green

Wednesday
Jun 24, 2009

I love my wife. She’s beautiful, smart, a GREAT mother to our kids and a lot of fun. Oh yeah, and she’s an amazing blogger. Check her out over at MomGoesGreen.com where she blogs about “going green”.

She doesn’t just blog about being green. She lives it. And that means that I live it too. And let me tell you, “being green” is great and all, but it’s a pain in the butt sometimes.

At first it was the little things like replacing my antibacterial Fantastic kitchen counter cleaner with some kind of eco-friendly stuff that doesn’t feel like it cleans as well as my old stuff. I could live with that. I could also live with the pain in the butt that is recycling every paper of plastic things we touch, like Cheerios boxes and even paper towel rolls, even though it would be SO MUCH EASIER to throw it in the trash instead of breaking it down and putting it in the recycle bin, etc…

I’m on board with all that stuff for two reasons. A. I love my wife and if it’s important to her so it’s important to me. And B. It just makes sense to try and help the environment and make a good example/world for my children. Even if it’s a pain in the arse (more on that below).

But I have to tell you, dear reader, that @momgoesgreen has gone too far this time. She’s done something that may have pushed me over the edge. She’s gone and made a replacement of an item in my life that should never be shortcutted or cheapened.

Yes… she got rid of my fluffy, cushy, soft toilet paper and replaced it with some kind of eco-friendly toilet paper.

Are you kidding me?

Fine I thought. I’ll give it a go, and I did.

Remember when you used to have to go to the bathroom in a port-a-potty at the campground? Remember that ultra-thin, abrasive, “crappy” toilet paper that they put in there? Well, that’s what this new paper is like.

How dare she mess with a man’s throne room! This is like replacing a man’s 50-inch flat screen with a console TV from the 50’s.

Help me fight the fight that needs fighting. If you agree with me, please send a note to @momgoesgreen on Twitter asking her to bring back Jim’s toilet paper. Thank you.

  • 1493Commentshttp://www.jimkukral.com/my-green-wife-has-gone-too-far-this-time/My+Green+Wife+Has+Gone+Too+Far+This+Time2009-06-24+15%3A38%3A36Jim+Kukral
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Video Book Review: Make A Name For Yourself

Author: Jim Kukral Category: Video Reviews

Tuesday
Jun 23, 2009

You know the Nametag guy right? You should. Love his brand. I just picked up his latest book and here’s my video review. If you’d like me to review your business or marketing book contact me. View all of my other video book reviews by clicking the link at the top of the page.

  • 1488Commentshttp://www.jimkukral.com/video-book-review-make-a-name-for-yourself/Video+Book+Review%3A+Make+A+Name+For+Yourself2009-06-23+17%3A56%3A58Jim+Kukral
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Affiliate Summit NYC $100 Off Coupon

Author: Jim Kukral Category: Affiliate Marketing, Affiliate Summit

Tuesday
Jun 9, 2009

It’s almost here. Yep, the Affiliate Summit East (ASE09) in NYC is right around the corner. Were you planning on going? I hope so.

Today I’m not posting to tell you why you should go. I’ve done that many times over the years. Although, it IS going to be neat seeing Chris Brogran and Peter Shankman both do keynotes on two different days.

Oh yeah, I’m the emcee again and I’d love for you to come and meet me and hang out. I’ll also be holding a private networking group with TheBizWebCoach.com members the day before the event.

So go now… The early bird pricing ends June 12th. If you go here right now, and click through to order and use the coupon, you get an additional $100 off your ticket. Use that on cab fare from JFK… whatever :)

See you there.

  • 1487Commentshttp://www.jimkukral.com/affiliate-summit-nyc-100-off-coupon/Affiliate+Summit+NYC+%24100+Off+Coupon2009-06-09+18%3A11%3A24Jim+Kukral
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The Evolution of Dance - Interview With Judson Laipply

Author: Jim Kukral Category: Attention, Online Video, Outrageous Marketing, Video Marketing, YouTube

Monday
Jun 8, 2009

So today, for me, another first. I got to hang out and interview the person with the most viewed video on YouTube… EVER! Yep, that’s Judson Laipply (@judsonlaipply on Twitter), the guy who performed the Evolution of Dance video that has been seen, at the time of this blog post, over 120 MILLION times. Wow. If you haven’t seen it, check it out here.

Lucky for me, Judson was speaking today at the Online Marketing Summit here in Cleveland, OH. (Which, by the way, is an awesome event. Look for one coming near you soon).

So I found myself sitting in the front row for his lunchtime talk today to learn about his success and well, to watch him dance. So first, here’s him doing the dance today. And yes, he does the dance at the end of every speaking gig.

After the event I was able to spend 15-minutes or so talking with Judson about the business of viral, and Web fame and the corporate world’s lack of creativity when it comes to doing something remarkable. Here’s part 1 of that interview.

Here’s part 2.

I hope you enjoy hearing from Judson as much as I did. Here’s a guy who “just did it”. He had an idea and thought it might be cool and just went for it. Now that’s someone who I can relate with.

I found his presentation and his success story fascinating and inspirational. Visit Judson’s site at MightAsWellDance.com.

  • 1486Commentshttp://www.jimkukral.com/the-evolution-of-dance-interview-with-judson-laipply/The+Evolution+of+Dance+-+Interview+With+Judson+Laipply2009-06-08+22%3A05%3A09Jim+Kukral
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LinkedIn Answers - Web Success Now! Show

Author: Jim Kukral Category: Linkedin, Online Marketing Tags: Linkedin

Friday
Jun 5, 2009

Yesterday I told you about LinkedIn and how you can use it to generate more sales, leads and publicity. Check it out here.

Today, here’s some more LinkedIn information, free!! We love free!!!

Lewis Howes, the LinkedIn Guru, and I got on the Ustream the other day and did a show about LinkedIn success. Lewis answers specific questions from chat about how to setup your LinkedIn profile and things like whether or not to accept all new connections, etc….

It’s a good show.

Don’t forget to check out Lewis’s Ultimate LinkedIn Toolkit.

With his guide, you can:

1. Learn How To Create A Rock Star Profile!

2. Generate Warm Leads, Attract Clients, and Build A Massive
Niche Following!

3. Learn How to Draw a Massive Audience to Your Event!

  • 1485Commentshttp://www.jimkukral.com/linkedin-answers-web-success-now-show/LinkedIn+Answers+-+Web+Success+Now%21+Show2009-06-05+12%3A56%3A17Jim+Kukral
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LinkedIn Tips, Tricks & Secrets

Author: Jim Kukral Category: Linkedin, Online Marketing Tags: Linkedin, Social Media

Thursday
Jun 4, 2009

lewisdeskI speak all over the USA about social media. So I get all kinds of questions sent my way. The biggest question I get is this…

“Jim, can I use social media to make me more money, or get my business more leads, or help me to get written up in the press?”

My answer is always the same.

“Yes, and it’s easy, if you learn how to use the tools.”

Take LinkedIn.com for example.

If you’re like me, you probably created a LinkedIn account for the first time and then did nothing. That doesn’t work. I was just like you.

Then I met Lewis Howes, a guy who I’ve become friends with that has unlocked the secrets of Linkedin. I bought Lewis’s book about LinkedIn and have now learned how to use it for my business and my personal brand.

Check out Lewis’s new guide called The Ultimate LinkedIn Toolkit.

With his guide, you can:

1. Learn How To Create A Rock Star Profile!

2. Generate Warm Leads, Attract Clients, and Build A Massive
Niche Following!

3. Learn How to Draw a Massive Audience to Your Event!

If that’s not good enough, Lewis is offering a 100% personal guarantee on his guide. I know Lewis, and I trust him, and I’ll personally guarantee his guarantee.

The best part about learning how to use tools like LinkedIn is that you never have to pay for advertising again. You just have to know how to use these tools first.

Lewis and I did a paid event together the other day where he talked about LinkedIn in greater detail. We also did a live streaming Web show. I’ll post that show soon.

By the way, let’s connect on LinkedIn. :)

  • 1483Commentshttp://www.jimkukral.com/linkedin-tips-tricks-secrets/LinkedIn+Tips%2C+Tricks+%26+Secrets2009-06-04+22%3A05%3A55Jim+Kukral
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Recent Posts

  • Use Emotion & Tell A Story For Viral Success
  • Billy Mays Remembered
  • Video Book Review: World Wide Rave
  • Video Book Review: Me 2.0 from Dan Schawbel
  • My Green Wife Has Gone Too Far This Time
  • Video Book Review: Make A Name For Yourself
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  • The Evolution of Dance - Interview With Judson Laipply
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