Bloggers & PR People, Take Next Week Off – CES Begins Monday

By Jim Kukral • January 6, 2008 • Blogging, CES, Online Marketing • 9992 Comments2008-01-06+21%3A02%3A14Jim+Kukral

It seems that most of the online blogging and public relations world stops during CES (Computer Electronics Show). This show has become huger than huge, if that’s possible. Sure, people are still blogging about other things than gadgets, but what I mean is…

During CES week, nothing else gets attention besides CES and whatever it is Apple is releasing.

I’m not kidding. Just watch Techmeme (view this time lapse to prove my point) next week (it’s already starting). The first page will be full of CES announcements, probably mostly stuff about Apple, or Google, etc…

If your plan was to get any type of attention for your company, or readers for your blog, then you had better be talking about CES. Because if you’re not, nobody is going to notice what you have to say.

Or would a smart PR person try to “counter-program” a campaign? Hmmm, might be something to try.

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Business Around A Lifestyle

The world changed on 9/11 in so many different ways. Since that day, there has been a major shift happening in the way people think and live their lives. Sure, many people still chase the dollar as their ultimate goal. However, many more people have begun to realize that the world could, well, end tomorrow.

That's why people are choosing to pursue a business around a lifestyle, instead of a lifestyle controlled by their business. It makes sense, right? If the world was going to end tomorrow, would you still try to live your life in a way you never wanted to?

Take a look around you and you'll see that this shift to becoming a lifestyle entrepreneur is being adopted by more and more people every day. Some of those people are falling into it because they have been laid off from their jobs and are literally forced into it. Some of those people just figure out a way to make it happen because of the "end of the world" thinking mentioned above.