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Bullet Proof Baby – Are You Taking Risks With Your Marketing?

Doesn’t your baby need a tazer? How about a bullet-proof stroller? Of course they don’t, hopefully, but that’s what makes this marketing great.

Check out this new campaign promoting the movie ‘Shoot em’ Up’. It’s called Bullet Proof Baby. It’s a fake ecommerce site full of insane “bullet-proof” baby products.

bulletproofbaby.gif

What’s great about this as well is the subtle tie in to the movie. Look at the small graphic in the image above. I’ve pointed to it with arrows.

Another great thing is the use of video. Check out this “product test”.

Summary: Smart online marketers like this are beginning to show their skills more and more every day. This works because it’s funny, and it takes chances, and it integrates all of the right parts for attention-getting.

Notice how every item is “out of stock”? Pretty funny touch. Nicely done.

Are you thinking creatively to promote your business? Take a risk. Have some fun.

When you join Jim's group you join thousands of other successful people who want to work together to grow their brands and businesses. When you join today, you'll get instant access to Jim's latest webinar replay entitled "The New Rules of Self-Publishing".

Business Around A Lifestyle

The world changed on 9/11 in so many different ways. Since that day, there has been a major shift happening in the way people think and live their lives. Sure, many people still chase the dollar as their ultimate goal. However, many more people have begun to realize that the world could, well, end tomorrow.

That's why people are choosing to pursue a business around a lifestyle, instead of a lifestyle controlled by their business. It makes sense, right? If the world was going to end tomorrow, would you still try to live your life in a way you never wanted to?

Take a look around you and you'll see that this shift to becoming a lifestyle entrepreneur is being adopted by more and more people every day. Some of those people are falling into it because they have been laid off from their jobs and are literally forced into it. Some of those people just figure out a way to make it happen because of the "end of the world" thinking mentioned above.

4 Awesome Comments So Far

Don't be a stranger, join the discussion by leaving your own comment
  1. Deaf Musician
    September 7, 2007 at 12:21 pm #

    That is some scary shiz!!!! There’s gotta be a law against that.

  2. Jim Kukral
    September 7, 2007 at 12:29 pm #

    @Deaf, it’s fake, you know that right?

  3. pushchair
    February 22, 2008 at 2:31 pm #

    haha, creative yet … totally bizzare :)

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