Comments on: Businesses Don’t Get Customer Evangelism

By: Warenwirtschaft

Warenwirtschaft — Thu, 29 May 2008 15:03:32 +0000

Well some companies try it with “Tell a friend”, “Write up a friend and get cash” and similar programs. Some are quite successful with it

By: Jim Kukral TheBizWebCoach

Jim Kukral TheBizWebCoach — Wed, 28 May 2008 17:40:48 +0000

Jackie, if you'd just send all of them a copy of your book we wouldn't have these problems. Get on that would you? :)

By: Jim Kukral TheBizWebCoach

Jim Kukral TheBizWebCoach — Wed, 28 May 2008 17:40:06 +0000

Yeah. I don't think companies can afford to stay that way long term though.

By: Jackie Huba

Jackie Huba — Wed, 28 May 2008 15:48:00 +0000

Nice video Jim! The control issue cannot be underestimated. Marketers have been doing outbound broadcast-style marketing campaigns for decades. It's difficult for companies to change to model of forming relationships with customer evangelists one at a time.

By: Teddy Carroll

Teddy Carroll — Wed, 28 May 2008 13:47:07 +0000

Definitely fear of losing control. Companies look at growing brands by tight-fisted control not by true growth strategies. Nurturing evangelists cedes control to others they cannot completely control. Kind of like turning your carefully cultivated English garden into a wild flower garden. The results are more than some companies can bear.

By: Mike_Beck

Mike_Beck — Tue, 27 May 2008 23:34:26 +0000

One word. “Attorneys”

By: Jim Kukral TheBizWebCoach

Jim Kukral TheBizWebCoach — Tue, 27 May 2008 20:44:14 +0000

You would think, eh? :)

By: Jim Kukral TheBizWebCoach

Jim Kukral TheBizWebCoach — Tue, 27 May 2008 20:43:48 +0000

Thanks Merrell. I hear that at least once a day.

By: Merrell

Merrell — Tue, 27 May 2008 20:21:46 +0000

I bought my Flip after hearing you evangelize about it.

By: Mike1115

Mike1115 — Tue, 27 May 2008 19:45:44 +0000

I don't get it either. I almost feel guilty that I bought a Flip on your recommendations. Companies that do not understand what brand/product evangelism is are also missing the boat with social media. There have been enough studies done that show social networking is not chaotic and getting a positive review from an influencer with a large social network can be a tipping point for the product. You'd think companies would have seen this enough with the cult of Apple. People buy more Apple products based on recommendations from customers than any other competitor. This turned into Apple = cool so now when a new product release, it's selling itself.