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Businesses Need To Write Better Copy, Here’s How

Look, if you’re a business, every single piece of copy that goes out, from your email signature, to the follow up thank you note, to the Xmas card needs to, and should be, professionally written. It’s THAT important.

A well-written email could boost your subscriber rates, or retail sales or click-through rates and much more. Words are persuasive and can help you get more actions, if used correctly. Do you use words correctly? Do you write for maximum impact?

I talked with Lynda McDaniel of http://www.lyndamcdaniel.com/ who is a business writing coach. Lynda gives some amazing insight on writing content for businesses and how important that is. A good listen if you’re struggling with content writing of any form.

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5 Awesome Comments So Far

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  1. rob
    July 11, 2008 at 1:21 pm #

    well said jim.. with everyone so rushed these days, many have the tendency to send out whatever they write, with too little thought. many have learned the hard way, that it can hurt you to not write well.

    thanks

  2. Jim Kukral TheBizWebCoach
    July 13, 2008 at 11:23 am #

    Yeah, I'm guilty of this too at time. I'm so busy I just bust out copy when it could be soooo much better.

  3. Life Coach
    July 21, 2008 at 8:53 pm #

    Just a note, I've found some good writers (a little trial and error, but you can review their portfolios) through elance. Occasionally have to clean some of the work up but if you find a good one it's easy to keep using them when needed.

  4. Jenna
    July 24, 2008 at 8:46 am #

    Great post — you really got me thinking about my own writing. Thanks for the link to Lynda's site — I appreciate it!

  5. chicken recipes
    October 8, 2008 at 8:55 am #

    very nice, this was pretty interesting.. love that picture at the bottom