Look, if you’re a business, every single piece of copy that goes out, from your email signature, to the follow up thank you note, to the Xmas card needs to, and should be, professionally written. It’s THAT important.
A well-written email could boost your subscriber rates, or retail sales or click-through rates and much more. Words are persuasive and can help you get more actions, if used correctly. Do you use words correctly? Do you write for maximum impact?
I talked with Lynda McDaniel of http://www.lyndamcdaniel.com/ who is a business writing coach. Lynda gives some amazing insight on writing content for businesses and how important that is. A good listen if you’re struggling with content writing of any form.
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well said jim.. with everyone so rushed these days, many have the tendency to send out whatever they write, with too little thought. many have learned the hard way, that it can hurt you to not write well.
thanks
Yeah, I'm guilty of this too at time. I'm so busy I just bust out copy when it could be soooo much better.
Just a note, I've found some good writers (a little trial and error, but you can review their portfolios) through elance. Occasionally have to clean some of the work up but if you find a good one it's easy to keep using them when needed.
Great post — you really got me thinking about my own writing. Thanks for the link to Lynda's site — I appreciate it!
very nice, this was pretty interesting.. love that picture at the bottom