In my surfing tonight I came across a site with some seriously bad buzz-word copywriting. This has been on my mind lately, so I’d thought I’d share this. From their site main feature area…
365 Media provides the ideal combination of advanced technology and expertise to information providers. Our solutions and services lower costs, streamline operations, create efficiencies and generate new revenue for our customers. Our mission is to unlock the true potential of your market and partner with you in growth.
Let me rewrite that for you into what that content translated to in my brain.
365 Media provides blah, blah, blah-blah, blahblah, blah. Blah, blahblah, blah blah, blah! Our mission is to completely confuse the crap out of you with this horrible content that makes most people leave our site instantly by wasting their time instead of just saying simply what we do and how we can solve your problems. Wow, you’re still here?
Here’s a tip guys. Get rid of all the buzz-words. If you sell software, say “We sell software”. If you sell consulting, say “We sell consulting”. If your software solves problems, tell me what problems it can solve for me. It’s not about you, it’s about me, the customer!
Just keep it simple, say what you do and quit wasting my time. Help me. I could care less what you do. How can you help ME!
By the way, the rest of the content on that page is just as bad. Someone get the copyblogger in there please?
5 Comments...Have your say!
Kevin Yu on February 21st 2007 at 10:50 PM
Wish all websites were as straightforward as yours – hope our website never makes it onto anyone’s ‘hall of shame!’
Matt Coddington on February 22nd 2007 at 06:16 PM
The one flaw in your logic is that you assume people are smart. The mob is full of idiot sheep who are impressed by buzz words.
Jim Kukral on February 22nd 2007 at 07:19 PM
Matt, I think deep down that’s untrue. The mob does want things easier. The people still holding on to buzz words and inane copywriting are just delusional and stuck in 2000. They’ll learn as their sales struggle while their competitors are out there solving problems instead of writing buzz words. They’ll learn the hard way.
Matt Coddington on February 22nd 2007 at 07:55 PM
Yea Jim, I was half kidding with that comment ;) I’m not saying people should still use lame buzz content, but it does work. There’s a lot of dummies out there.
Jim Kukral on February 22nd 2007 at 07:56 PM
Doesn’t work for me! Me still hates it.