David Meerman Scott follows up his first book about the New Rules of PR with a book called World Wide Rave. My video review is below. If you’d like me to review your business or marketing book contact me. View all of my other video book reviews by clicking the link at the top of the page.
Category Archives: Attention
The Evolution of Dance – Interview With Judson Laipply
08 June 2009 Written By: Jim KukralComments: Comments
So today, for me, another first. I got to hang out and interview the person with the most viewed video on YouTube… EVER! Yep, that’s Judson Laipply (@judsonlaipply on Twitter), the guy who performed the Evolution of Dance video that has been seen, at the time of this blog post, over 120 MILLION times. Wow. If you haven’t seen it, check it out here.
Lucky for me, Judson was speaking today at the Online Marketing Summit here in Cleveland, OH. (Which, by the way, is an awesome event. Look for one coming near you soon).
So I found myself sitting in the front row for his lunchtime talk today to learn about his success and well, to watch him dance. So first, here’s him doing the dance today. And yes, he does the dance at the end of every speaking gig.
After the event I was able to spend 15-minutes or so talking with Judson about the business of viral, and Web fame and the corporate world’s lack of creativity when it comes to doing something remarkable. Here’s part 1 of that interview.
Here’s part 2.
I hope you enjoy hearing from Judson as much as I did. Here’s a guy who “just did it”. He had an idea and thought it might be cool and just went for it. Now that’s someone who I can relate with.
I found his presentation and his success story fascinating and inspirational. Visit Judson’s site at MightAsWellDance.com.
Marketing Outrageously – Video Book Review
14 May 2009 Written By: Jim KukralComments: Comments
I like to review books I read. You can see all of them here. If you’d like me to review you book, contact me.
Marketing Outrageously: How to Increase Your Revenue by Staggering Amounts!
Getting Attention Trick: Memory Sticks
19 August 2008 Written By: Jim KukralComments: Comments
Mike from 1115Media is pretty smart. At the Affiliate Summit he handed me my own little memory stick with my name written on it, and guess what, it has a special custom message for me in it. See the video below.
Guess what? He got my attention. I got so much stuff from the show and I don’t have time to go through it all. It’s things like this that stand out and get attention, and in today’s world, especially for guys like me, this is the way to go.
So nice job Mike! You got my attention. Couldn’t have been too expensive either?
Weezer & Blendtec “Get” Online Attention
26 May 2008 Written By: Jim KukralComments: Comments
By now if you haven’t seen Weezer’s awesome video Pork and Beans, well, you MUST watch it. Especially if you’re an online geek like I am. It’s embedded below. Then watch the video below that where the crew at Blendtec (who are featured in the video) quickly make a response video where they blend up a Weezer cd and a can of pork and beans.
Awesome stuff, and proof that you can, and you have to, move fast in today’s online environment to get attention and keep it… and use it beneficially.
Everything Is Show Business
30 April 2008 Written By: Jim KukralComments: Comments
Look. Don’t get fooled. A LOT of what you see on the Internets is “show business”. Loren Feldman is the best example. The guy is an entertainer who’s doing a “show”. It’s to entertain you and get attention. Ratings/traffic.
Mylee Cyrus and those “racy photos”… same thing. Paula Abdul reading scripts on American Idol… same thing. It’s all about ratings and if you think that this stuff isn’t planned out, you’re fooling yourself. It’s show business. Did you know that American Idol show producers get people to make up the signs people hold up before the show and hand them out to the crowd? Politics? Show business too. I encourage you to go watch a movie called Bob Roberts, especially since this is an election year.
Anyway, I’m simply trying to point out that if you want attention, fast, and a lot of it, you need to start thinking like you’re in show business. Me? I try to entertain, but I’m not going to sell myself out and be fake just for “ratings”. It works though, just look at 1938media.
My Post-It Note Story, Attention = Success
27 March 2008 Written By: Jim KukralComments: Comments
The video below is all about getting attention to create opportunity, or revenue, or whatever it is that you’re looking to do. It’s a story about how I used a stack of yellow post-it notes to get offered a job. You should appreciate the middle part of this video where I post the notes all over my face for comedy effect.
The point is… you can get a lot in this world if you can get someone’s attention. Anyone can do it. You just have to not be afraid to try to do something unusual. There’s so many people doing the same thing out there; you have to stand out. Enjoy this video and I hope it inspires you to try to do something different to get what you want. Otherwise… you’re just going to be lumped in with everyone else, and that’s usually not a good thing.
Here’s the text version of this post-it note story I wrote about in 2007 here on this blog.
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Want To Be Famous? Get Attention!
28 August 2007 Written By: Jim KukralComments: Comments
I’m not sure if “being famous” is really measured on if you get on the Tonight Show (which is one of his goals), but leaving that flaw aside, this guy has the right idea.
It’s all about attention and he’s doing a good job at getting it. Using videos and a creative website and pushing his agenda. The press loves this stuff.
Brought to my attention from Problogger.
Over the last few days I’ve been following the quest of John Gerard who is video blogging his journey across the US at his site Famous in 31 Days.
As the name suggests, John’s goals are simple – to become famous…. in 31 days.
He’s traveling across America and aims to end his journey by being featured on Jay Leno’s show. Only problem is that Jay’s never heard of him and neither had too many others before he started his journey.
Having said that – John managed to get himself some media attention in the days leading up to the start of his journey and at least in his home town got a little of the fame he’s after – but now he’s in New York and the real challenge starts.
The 1938Media Saga Continues: Attention Wins, Again
21 August 2007 Written By: Jim KukralComments: Comments
Perhaps the best summary of the entire Loren Feldman vs. Podtech and angry mob following him to Blip.tv is in blockquote below, from a comment in the Blip.tv blog.
Loren is a racist in the same as Colbert is a right-wing, fundamentalist-christian, Bush suporter.
My take? He tried to do satirical comedy and it worked for 50% got it, and the other 50% didn’t. Such is comedy.
FYI, we’ll be talking about this on the Video Ninjas online video radio show today at 4pm est on WebmasterRadio.fm. Tune in to hear Steve and my take on the topic.
Bottom line? He’s an entertainer trying to get attention. And it’s working. Go ahead, keep trying to kick him off the Internets, it’s giving him more attention.
FYI, here is the original video in question that caused the big uproar. And below, that, Loren’s response to people wanting to kick him off the Internet.
Getting Attention Online – The Video Version
18 May 2007 Written By: Jim KukralComments: Comments
I did a text version of this story here. Figured it might be fun to talk about it in video too (above).
