Everything Is Show Business

Look. Don’t get fooled. A LOT of what you see on the Internets is “show business”. Loren Feldman is the best example. The guy is an entertainer who’s doing a “show”. It’s to entertain you and get attention. Ratings/traffic. Mylee Cyrus and those “racy photos”… same thing. Paula Abdul reading scripts on American Idol… same thing. It’s all about ratings and if you think that this stuff isn’t planned... Read More »

My Post-It Note Story, Attention = Success

The video below is all about getting attention to create opportunity, or revenue, or whatever it is that you’re looking to do. It’s a story about how I used a stack of yellow post-it notes to get offered a job. You should appreciate the middle part of this video where I post the notes all over my face for comedy effect. The point is… you can get a lot in this world if you can get someone’s attention. Anyone can do it. You just have to not be afraid... Read More »

Want To Be Famous? Get Attention!

I’m not sure if “being famous” is really measured on if you get on the Tonight Show (which is one of his goals), but leaving that flaw aside, this guy has the right idea. It’s all about attention and he’s doing a good job at getting it. Using videos and a creative website and pushing his agenda. The press loves this stuff. Famous In 31 DaysUploaded by FamousIn31Days Brought to my attention from Problogger. Over the last few days I’ve been... Read More »

The 1938Media Saga Continues: Attention Wins, Again

Perhaps the best summary of the entire Loren Feldman vs. Podtech and angry mob following him to Blip.tv is in blockquote below, from a comment in the Blip.tv blog. Loren is a racist in the same as Colbert is a right-wing, fundamentalist-christian, Bush suporter. My take? He tried to do satirical comedy and it worked for 50% got it, and the other 50% didn’t. Such is comedy. FYI, we’ll be talking about this on the Video Ninjas online video radio show today at 4pm... Read More »

Getting Attention Online - The Video Version

I did a text version of this story here. Figured it might be fun to talk about it in video too (above).  Read More →

Attention = Conversation

I just finished writing a chapter of a book that Drew is putting together. My chapter was titled “Can I Have Your Attention Please?”. It is about how new, free tools such as YouTube and Twitter and Flickr, to name a few, are changing the game and how brands today need to embrace these new attention getting tools if they want to be noticed in an ever-growing world of noise. Then just now I came across this piece. JPMorgan Chase & Co said it was reviewing its... Read More »