Ok, so we’ve got quite a storm brewing from a story in the Washington Post the other day that basically says that word of mouth marketing, well, read this. The FTC issued an official opinion stating that people who endorse of a products, and who are compensated for their efforts, must disclose the nature of [...]
03
Dec
Calling All Bloggers: I’ll Pay You $5.00 To NOT Write About Pay Per Post
If you can’t beat em, join them, right? I’ve given up on the Pay Per Post issue. It’s apparant that they’ve sold their soul to the blogosphere publicity devil and cannot be stopped. I mean, c’mon, is this the 3rd or 4th Techcrunch story on them? I’ve never, ever seen coverage like this. Am I [...]
28
Nov
How To Be A Thought-Leader, Garner Respect & Make Money… The Right Way
Read this from Marketing Pilgrim, then come back. Andy says: “I try to be selective about which affiliate ads I run on the site, as I don’t want to fill the site with crap I would never use.” What a mind-blowing concept! Oh wait, it gets better. Andy goes out of his way to fully [...]
27
Nov
Edelman’s Lack Of Creativity Sinking The Ship
I fully expected a big-time PR agency like Edelman to bank hard into the turn and speed up when they got bumped with this entire Walmart fiasco. To me, this wasn’t something you tried to let fade away as a tactic. But then again, what do I know? I’ve never run a madison avenue type [...]
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