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Archive | Branding
06
May

Building The Brand Beyond The Web

Tweet This is a Sponsored Post written by me on behalf of Print24. All opinions are 100% mine. So if you don’t know my wife, Doreen, she has a passion for “going green”. So much so, she has been writing a blog over at MomGoesGreen.com for two-years now! In fact, she’s an excellent blogger, way […]

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22
Nov

Are You Cool?

Tweet I’m not buying it. Watch the video below of employees dancing at a Microsoft store. As if they’re working in a Johnny Rockets or something. See that video here. Me thinks they’re trying too hard, don’t you? Why must brands like Microsoft try to be what they’re not. You are either cool, or you’re […]

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22
Nov

3 Ways to Suck the Life Out of Your Brand

Tweet This is a guest post from David Brier. His information is below. If you’d like to submit a guest post, click here. There’s a problem in the world of business today, a problem that impacts every brand, every day. It’s something businesses notice without really understanding what it is. Or how to overcome it. […]

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17
Nov

The Branding Lesson I Learned Where I Shop

Tweet This is a guest post from David Brier. His information is below. If you’d like to submit a guest post, click here. When I am not solving clients’ branding problems, I am planning the next delicious meal for my wife and myself. I make a mean (and ridiculously succulent) Tandoori chicken breast, a mouthwatering […]

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21
Sep

What Color Is Your Brand?

Tweet VERY smart video here from William Arruda about colors in branding. A must watch really. A couple of things to take away from this video. 1. Color means a lot. You really need to consider the lessons learned before you build your brand. 2. See how fun and easy this video was? You can […]

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14
Apr

Dominos Pizza Gets The Poop End Of The Social Media Stick

Tweet Write this one up as the downside of social media. It’s painful to even post about this because I feel so bad for the Dominos Pizza brand. I mean, this is just brutal to watch and read about, but it has to be pointed out that this is the world we live in now. […]

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08
Mar

Video Book Review: The Perfection of Marketing

Tweet The Perfection of Marketing puts you in the room with James Connor, a leading brand expert to hear the exact advice he’s given to over 200 CEOs on the most efficient methods to build their brand and increase marketing ROI. Culminating from 12 years of work, these best practices are battle tested for small […]

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26
Nov

Creating Lifetime Customers

Tweet Have you ever thought about the lifetime value of a customer? Your customers? It’s huge. If you knew that your average customer spent $1,000 with you every year, then it’s pretty easy to calculate the average amount of money they will spend at your business for the next 30 years or more. Case in […]

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23
Nov

The Big 3 Auto Companies Branding Failure

Tweet Last night I was having a conversation with my very smart friend Zoran. We started to talk about the auto-makers asking for a bail-out, and about how the CEO’s of those corporations blew it by flying into the congressional hearing each on their own private jet. Pretty dumb, we both agreed. The media ate […]

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12
Nov

Introducing The Biz Web Coach, My New Brand

Tweet Over 12 years ago, I took a job on faith at a “new media company” in Cleveland, Ohio. Was this Internet stuff going to be big? I wasn’t sure. The first day on the job, they sat me down, handed me a html book and said, “learn this”. So I did. I had no […]

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