When it comes to branding yourself successfully, you need to start with the right image. I would argue that the most successful personality “brands” on the Internet today have a strong graphic identity. Today I wanted to talk about cartoons or “icons” as successful branding graphics. Let’s examine a few of them. Dave Taylor at [...]
06
Feb
Hello, My Name Is Mr. Freebeestore!
Programming Note: Mr. Freebeestore will be on my radio show on Tuesday, Feb 13, at 1pm est. We’ll be discussing how he came up with the idea and other creative marketing things he’s working on as well. Please call in! I wrote about this guy a while back. He sold his name to the highest [...]
30
Jan
Jeremy Zawodny Commits Headline Terrorism On Andy Beal
What else are we gonna call it? Honestly, what Jeremy did is the worst thing you can do to someone in the online business, and that is to insinuate negative things, purposely, through a link-bait headline. Case in point. He wrote, and I quote, ‘Andy Beal Spamming MyBlogLog?’. Link. For those of you who don’t [...]
01
Jan
Long Live Personality Marketing Ala Mark Cuban
If it appears that I am stalking Mark Cuban, I am not. Here’s the problem I have with him. He’s smart and make a lot of sense and I keep learning things from his blog. Therefore, I keep wanting to talk about what he says. So Mark, keep it up, and I’ll keep learning. On [...]
31
Dec
This Is Why I Didn’t By A New HDTV
EngadgetHD lays it out clearly in ‘Millions miffed at poor quality from holiday HDTV purchase‘. While it’s no surprise that the mystery surround HDTV is further complicated by glossy marketing and a lack of technical support all around, a recent report claims that “about 19.5 million consumers” who purchased an HDTV over the holiday break [...]
22
Dec
Cuban Chumps Trump! Here’s Why Trump Doesn’t Need A Blog
Mark Cuban couldn’t resist jumping into the fray by calling out his ole’ buddy ‘The Donald’ on his blog today. Now T the C on the other hand, well Donald, your blog sucks. Its actually pretty embarrasing. First of all, rule number one of blogging Donald is that you are the one that is supposed [...]
28
Nov
My Apology To John Chow, Dot Com Mogul + Branding Advice!
I admit I’ve been a bit too snarky in the last week or so in the comments over at JohnChow.com, and for that, I do apologize John. As Kramer said, “I need to learn to control my rage”. Alright, I didn’t go to quite that level of disgusting rage. :o Here’s the deal John. It’s [...]
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