Big Media Publishers Finally Getting In On The Conversation

Quietly, but surely, many online publications are beginning to enable conversations. By this I mean, sites like ESPN.com and online newspapers are enabling comments at the end of their digital content. How smart is this? VERY. Look at this story on ESPN about my beloved Browns. So far, this little story has generated over 100 comments. They call this “Espn conversations” and it’s in beta. A Real-Time view of Conversations on ESPN.com And it truly is a conversation.... Read More »

New BUMPzee Community Launched Today: How To Be Successful Online

You all know how much I love BUMPzee! Well, I love it even more now that I was chosen as one of the select few to manage my very own community while it’s still in beta. So what community did I make? Introducing the ‘How To Be Successful Online’ BUMPzee Community Bookmark this: http://www.bumpzee.com/onlinesuccess/ What is the community all about? The How To Be Successful Online community is for anyone who is interested in learning how to be successful on... Read More »

Online Conversations & Business Blogging Insights From The Void

Hugh from Gapingvoid.com summarizes a talk he gave to the fabled PR agency Edelman. These 16 learning points pretty much sum up all intelligent thought on business blogging, online conversations and more. Do yourself a favor, click here, go read it and thank me later. My favorite tidbits? 5. The growth will come, I believe, not by yet more increased efficiencies, but by humanification. For example, take two well-known airlines. They both perform a useful service. They both... Read More »

You Want Short-Term Traffic, Or Long-Term Trust & Respect For Your Blog?

Here’s your Kukral blog tip o’ the day. You can’t fake or quick-hit your way into being a “big time blog”. There is no quick road other than to provide high-quality content consistently over time, while building respect and trust. Here’s what you shouldn’t do, and I’m sorry to have to do this because I recently added this blog to my blogroll because I noticed it was everything I mentioned above. Yet now, it’s going down... Read More »

Online Marketing Idea: Keep The Conversations Alive On Non-Blog Content

What if you have a blog, and a website? I know, it sounds so archaic, believe me, I know. But even blogging geeks like me still sometimes have “non-blog” pages as part of their blogs, or, have pages that were created years and years ago before the blog ate the main part of the site. The problem with those old pages is that they aren’t interactive without comments, right? It’s foolish to not attempt to keep the conversation alive, even on old non-blog... Read More »