Semantic Marketing: More Conversions, More Sales

What is semantic marketing? Wow, this sounds soooooooooooo boring doesn’t it? Actually, it’s not. Semantic marketing is pretty simple actually. The best way to describe it is, it’s the ability to monitor and analyze website visitors and their behavior as they come to your site. Then, once they get there, and you know where they came from, and what they’re looking at, you can them give them the most appropriate information, which will give you higher... Read More »

Online Videos Increase Traffic & Bring Eyeballs To Your Online Business

I knew my constant harping on online video would start to pay off :). BlogBusinessWire.com ran a piece today called 10 Ways To Increase Blog Traffic With YouTube Videos, and they included one of my AsktheBlogger.com (please subscribe to my channel on YouTube) videos in example #4. I’m flattered, thanks guys! Read the entire post for the full analysis. Here are the top bullets. 1. Embed a YouTube video in a blog post. 2. Share a YouTube video link in an email. 3. Create... Read More »

How Do You Know When To Stop Promoting An Affiliate Program?

There are several factors to consider when evaluating an affiliate program to promote. First off, it’s got to fit into your site or blog’s niche topic, otherwise, you’ll never be able to pre-sell it well enough. For example, if I have a blog about fishing, my blog is not going to be able to convert CPA ads promoting search engine marketing. This is just common sense, right? There are a million other things to consider as well that I won’t get into... Read More »

The Wrong Question: Will Adsense Die When Google CPA Takes Over?

I’m actually surprised that this came so late. I fully expected this discussion to start in the blogosphere and on forums the day Google announced their entrance into the CPA market. But, it’s here now, and people are talking about it. Will Adsense Die When Google CPA Takes Over? I don’t know. Again, I’m a marketing and branding guy. I’m not good at answering questions about billion-dollar business models and whether or not they have legs. Guys... Read More »

Is Your Shopping Cart & Ecommerce Site The Best It Can Be?

MarketingSherpa’s 2007 Ecommerce Study was published today and distributed via email with a pdf download. There are, of course, some pretty interesting results included in the report. I’ve detailed a few of my favorites that will hopefully help you out. Click here to buy the full report. If you’re in the business of affiliate marketing, as either an affiliate or merchant, this benchmark guide should be of particular interest to you. Shopping Cart Abandonment... Read More »