Businesses Need To Write Better Copy, Here’s How

Look, if you’re a business, every single piece of copy that goes out, from your email signature, to the follow up thank you note, to the Xmas card needs to, and should be, professionally written. It’s THAT important. A well-written email could boost your subscriber rates, or retail sales or click-through rates and much more. Words are persuasive and can help you get more actions, if used correctly. Do you use words correctly? Do you write for maximum impact? I... Read More »

Thoughts On YouTube, The Beatles & Copyrights?

I made a discovery this morning. You can listen/watch a lot of copyrighted music on YouTube. I never realized this. Check it out, I just spent the last hour or so browsing videos from copyrighted video/songs from The Beatles. (Doesn’t Wacko Jacko own this stuff?) Love Me Do Can’t Buy My Love - From movie “A Hard Day’s Night” Personal favorite - I Am The Walrus Check out the profile for one of the biggest Beatles uploader named “Beatlz”.... Read More »

Dear CopyBlogger, How Did Your Blog Become So Successful, So Fast?

I’m starting a new feature here on my blog where I’m going to call out some online friends of mine or people that I admire, and ask them to answer questions for me, and you, that we all want to hear. Whether or not they’ll answer I’m not sure, but I’m going to ask. If I do call you out, go ahead and blog about it on your own blog or leave a comment below with your answer. So for my first victim, I call out the Copyblogger himself, Brian Clark. Question:... Read More »

Bad Copywriting Is A Waste Of My Time

In my surfing tonight I came across a site with some seriously bad buzz-word copywriting. This has been on my mind lately, so I’d thought I’d share this. From their site main feature area… 365 Media provides the ideal combination of advanced technology and expertise to information providers. Our solutions and services lower costs, streamline operations, create efficiencies and generate new revenue for our customers. Our mission is to unlock the true potential... Read More »

Introducing: Ask The Blogger.com

For years now I’ve struggled with recommending tools, services or guides that I liked because I always worked for a company in a brand management type of role. That meant that I was unable to endorse Internet related products. Sure, I could pass recommendations to friends and colleagues, but that was about it. Until now. I’ve recently launched my latest website called AskTheBlogger.com. AskTheBlogger.com is built for me to answer questions from anyone about... Read More »

The Secret Of Linkbaiting - Write About Linkbait!

I’m going to be the first to do this! Yes, I’m going to try and linkbait the latest linkbait, which is essentially linkbait about the rules of linkbait. Did that make sense? No? Look here. Still confused? It’s ok, so am I. Just pretend you know what’s going on and play along, ok? :)  Read More →

Ted Murphy Of PayPerPost Is A Fucking Marketing Genius!

After I wrote this post 30 minutes ago, I went to wash the dishes before I put my kids to bed. As I was washing I had an epiphany. Ted Murphy of PayPerPost is a fucking marketing genius! The Scoble thing nailed it for me. Checkmate. Game over people. I used to dislike PPP, but now, well, I think I must start rooting for them as I admire Ted Murphy for his marketing skills. Think about it for a moment. I have followed it from the start, and I estimate that the work Ted has... Read More »

The Copyblogger Is Right, Keep It Simple, Tell A Story

If you’re not already reading Brian Clark’s www.copyblogger.com, then you should go there now and subscribe. Side note: I know two Brian Clarks. That one, read up, and the Brian Clark who is a founder of ReveNews and runs Indiewire. Back to the Brian Clark of Copyblogger.com. Today he writes a great post entitled ‘The Five Essential Elements of an Influential Blog‘. What makes a blog influential? Influence is often attributed to traffic and readership... Read More »