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Archive | Creating Customer Evangelists
18
May

$1 For Air?

Tweet My tire got a little bit low the other day so I stopped by the local gas station for a fill-up. Here’s what I found. Yep. $1 for air. Obviously that price is over the top for me and I’m guessing you as well. Sure, I MUST have the air, and they know that, […]

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22
Apr

My Customers Will NEVER Use Social Media!

Tweet In my presentation called “Beyond the Website” (watch here) I have a slide that says this. “The Internet is for kids and geeks, and MY customers will never be online.” – Unnamed 1990’s executive. I don’t remember where I found that quote online, and I have no idea if it’s real or not (I […]

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23
Aug

Wine School with Gary Vaynerchuk

Tweet A few weeks ago I got to spend a day and a night hanging out with Gary Vaynerchuk of Winelibrary.tv as he was in town for a book signing. The full video experience of my time spent with him will come later, but for now, I have a video about a person I met […]

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27
May

Businesses Don’t Get Customer Evangelism

Tweet Brands still don’t get customer evangelists. I know this because I am one, for two different products, and I do not feel the love I should. The video below talks about those experiences and about why more brands need to get smart and being to embrace the customer evangelists they have. Not to mention, […]

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27
Dec

Does Your Product Or Service “Just Work”?

Tweet You know your product or service is great (far above average) when you can get someone to say… “It just works”. That’s it. It’s the highest compliment you can get. “It just works” is a very powerful phrase in this day and age. Especially when it comes to choosing between several items you may […]

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21
Nov

I Want To Be Gary Vaynerchuk

Tweet Forget the wine. I know nothing about wine. I don’t drink wine. Don’t really even like it unless its got a screw cap and I can buy it at the grocery store every once in a while. So forget wine… I want to be Gary Vaynerchuk because… Well, I don’t really want to be […]

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13
Sep

Cnet Misses The Point About Conversational Marketing

Tweet Cnet misses the point, completely. Who asked marketers to join readers online?… I’m suspicious when the “conversation” is initiated by the marketer and not the consumer. I got news for you. The consumers asked for the marketers to do this. No, they demanded they do it. And it’s working for both parties. I can’t […]

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19
Aug

Customer Evangelism Or Just Dumb? You Choose

Tweet This guy is putting logos from his “favorite websites” on his body. Ok, I get it, maybe. But maybe not. Perhaps you should shoot higher? I mean, tatt a Coke logo on your arm and see if you can get some big bucks or get on a commercial? Why shoot for the low hanging […]

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05
Jun

What’s The Worst Thing You Could Do To A Customer Evangelist?

Tweet Thought of the day: What would be the dumbest thing you could do to someone who loves your product so much that they are evangelical about it? Any guesses? But first off, what is a customer evangelist? What is customer evangelism? When customers are truly thrilled about their experience with your product or service, […]

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08
May

Traditional Advertising Models Are Collapsing… Smell The Fear!

Tweet Are you ready? Here comes more creative uses of online video. Check out this piece in the Washington Post about brand evangelism. The traditional advertising models are collapsing. Where once there were mass media, with the audience a passive receptacle, we are moving toward what branding expert Rob Frankel calls “the masses controlling the […]

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