You Have Ideas, Can You Spread Them?
Seth Godin has been a major influence on my marketing. The guy gets it, on many levels. I was just reading one of my favorite sites at Robin Good’s MasterNewMedia.org, where he features some advice from Seth. Can you get your ideas to spread or not? He asks. With people having less and less time available while products, services and choices keep increasing in number, the typical choice is to ignore ordinary stuff. People want something special. Something that stands... Read More »
Blogrush Proves A Brilliant Marketing Effort Will Always Win
This whole Blogrush situation just fascinates me, and I’m sorry to keep blogging about it, but I LOVE good marketing and buzz, and John Reese and Blogrush deliver. Case in point, what we’re seeing now is the sliding scale of backlash coming back about the product. Particularly, we’re seeing the guys who have had traffic exchanges for years come out of the woodwork saying stuff like “I did it already, and you just copied it, etc…” Check... Read More »
Smart Opportunity Marketing - The Hillary Nutcracker
Let’s leave the politics out of this. My blog is mostly about online marketing. I’m going to assume this product is being sold by an entrepreneur, not a person who wants to diss Hillary. But who knows. Nevertheless… Check out the Hillary Nut Cracker. Smart “opportunity” marketing in progress. Obviously with the 2008 election coming up… this should sell well. Plus, the video of course. Best graphic on the page? See below. Read More →
Are You Working Too Hard?
Seth Godin nails it yet again in this piece on Labor Day about what else? Work. Read the whole thing, but in particular, read this paragraph over and over because it’s dead on. Hard work is about risk. It begins when you deal with the things that you’d rather not deal with: fear of failure, fear of standing out, fear of rejection. Hard work is about training yourself to leap over this barrier, tunnel under that barrier, drive through the other barrier. And, after... Read More »
Would You Buy A Bag O’ Crap?
I don’t know about you, but I’m all over this promotion from Woot.com to buy a bag o’ crap. This kind of stuff just totally makes my day. It’s like my own site I made called: http://www.completeripoff.com/. Fun. Bag O’ Crap XXI Wait, wait, why are you clicking that button? Don’t click! You don’t want this junk. Seriously, clicking that I WANT ONE button is a one-way ticket to disappointment and shame. You’ll cram a few useless... Read More »
Want To Be Famous? Get Attention!
I’m not sure if “being famous” is really measured on if you get on the Tonight Show (which is one of his goals), but leaving that flaw aside, this guy has the right idea. It’s all about attention and he’s doing a good job at getting it. Using videos and a creative website and pushing his agenda. The press loves this stuff. Famous In 31 DaysUploaded by FamousIn31Days Brought to my attention from Problogger. Over the last few days I’ve... Read More »
The Toy Guy Is A Creative Marketing Masterpiece
Got a Google news blog alert for “blogging” and picked up a story in the WSJ online about what else, blogging! That’s where I learned about this new creative marketing site/blog called TheToyGuy.com. Our goal at theToyGuy.com is to provide an overview of some of the most popular toys being introduced right now, the toys that the kids in your life may be talking about.We also maintain and add to our growing database of toys released in the past; the ones... Read More »
Indirect Selling Through Creative Marketing
Another fine example of you sell a solution to a problem, or fun, instead of selling your product or service first. Visit Tul.com. They sell pens. But look at what they did. The website does a handwriting analysis. Oh, and by the way, they sell pens once you’re done using the tool. Willitblend.com anyone? Very smart. Read More →
Online Marketing Tip: Lists Work - The Adage Power 150
There’s two things to learn from what I’m about to talk about. 1. People love lists. 2. It’s really not that difficult to create and promote a list into something big without a ton of money. Ever hear of the Power 150? A guy named Todd created a list of the top 150 marketing blogs out there. Then most recently, he partnered with Adage.com who will be taking over the list. I’m very excited to announce that the Power 150 ranking of top marketing blogs... Read More »
The Online Marketing Idea Factory?
I’ve got a million creative marketing ideas. The problem is, I can’t possibly implement them all. I was thinking about starting an “Idea Factory” of some sort to help businesses out who need help coming up with new online marketing ideas. The question is, what would you pay for a killer marketing idea? If I didn’t have to bring home the bacon, I’d just give them away for free to people for fun. Someday. Check out some of my projects (these... Read More »
The Age of Conversation Review In AdAge.com
Advertising Age does a review of the new book ‘Age of Conversation’. I’m proud to say that I’m in the book as a one of the contributing authors (103 of them). I’ll blog more on this tomorrow at launch date for the book. I will say now though, that I’m proud to be a part of this great project. I hope you will support it. Three months ago, agency execs Drew McLellan and Gavin Heaton agreed to add “publisher” to their resumes.... Read More »
Big Brown Box Update - Over $18k Now In The Box
Just posted a new update at Big Brown Box. An online company called the Karcher Group donated about $2,100 worth of stuff to the box, including one year of free webhosting and a search report. Nice stuff, and the box will gladly accept it. Got anything for our big brown box? Lots of stuff in there already. Check out the blog for details. Read More →
Can You Count To One Million?
Well, can you? Not sure? Watch this dude try, live. http://www.millioncount.com This is the most ridiculous thing I’ve seen today… that I didn’t think of first… that I love. He’s nuts, like me. Great work million guy. Read More →
Creativity & Ideas Come Best When You Shut Down Your Brain
How did you get your last great idea? If you’re like me, and many others, you get your best ideas during down time. You know, gardening, showering, riding a bike, driving, and um, other bathroom activities. :0 SmallBizTrends has a great blog entry with proof of this. The latest Small Business Monitor report by American Express OPEN says that over one-third of entrepreneurs use down time — time when they are not technically working — to come up with creative... Read More »
I’m A Big Fan Of Rackspace Hosting
Due to technical difficulties, the video that is supposed to be here is down for the moment. Try back later this week! Visit HostingSuperFan.com for more. Get free estimate for Rackspace hosting! Read More →
Say “Google” Really Fast - Video
One of the best things about doing online video is that you can have a lot of fun with it. I just directed, shot and edited this short little video called “Say Google Really Fast.” While it’s no George Lucas production, it was fun to do, and really proves that you can do entertaining and engaging video if you just think creatively. Enjoy the show. Read More →
$57k For A Video About Ketchup, Sign Me Up!
Need some more motivation to get into video? How about $57k worth? Heck, I’m thinking about commercial ideas right now. What, you don’t want to win $57k? Nice contest. Go buy a camera today. This is just another sign that you need to do online video. All you need is a great idea for a 30-second Heinz ketchup commercial, the most votes and “Bingo!” Fame and fortune. What are those prizes again? GRAND PRIZE WINNER: - $57,000 - Your commercial airing... Read More »
Online Success: Start With The Idea, Monetize It Later
Do you love the hit tv show ‘The Office’ like I do? Great, fun show. Good tv. If you like it like I do, you’ll like this site my buddy made called QuotesfromtheOffice.com. Memorable quotes from the hit NBC show “The Office”. But this isn’t a pimping of my friend’s site. I wanted to point out a few observations about this site and my friend that apply to the business of online success. First off, it’s important to note that... Read More »
Creativity Is The Most Important Key To Online Marketing Success
We’ve gotten to the point that most online videos (including mine) are sucking. Well, not sucking, but they’re boring. Let’s face it, this Internet video thing is growing up fast. It’s time for more creativity. The best part is, you can be creative without big bucks. Check out this cool video on RSS. Click To Play There are two types of Internet users, those that use RSS and those that don’t. This video is for the... Read More »
Sometimes Simply Taking Chances Is Your Best Marketing Effort
Case in point, look at how the media picks up on simple stories like this. SOUTHBRIDGE, Mass. (AP) — Ryan Fitzgerald is unemployed, lives with his father and has a little bit of time on his hands. So, he decided to offer his ear, to anyone who wants to call. After posting a video with his cell phone number on YouTube on Friday, the 20-year-old told The Boston Globe he has received more than 5,000 calls and text messages. Fitzgerald said he wanted to “be there,”... Read More »
