Sometimes Simply Taking Chances Is Your Best Marketing Effort
Case in point, look at how the media picks up on simple stories like this. SOUTHBRIDGE, Mass. (AP) — Ryan Fitzgerald is unemployed, lives with his father and has a little bit of time on his hands. So, he decided to offer his ear, to anyone who wants to call. After posting a video with his cell phone number on YouTube on Friday, the 20-year-old told The Boston Globe he has received more than 5,000 calls and text messages. Fitzgerald said he wanted to “be there,”... Read More »
Thinking Creatively & Taking Chances Is A Marketing Strategy That Works
Back in 1994 I had a job interview with an advertising agency in Akron, Ohio. During the interview I noticed the President’s office wall covered in yellow post-it notes. And I mean a ton of them, all over the place, like wallpaper. “That’s how I get work done and remember stuff,” he said. I thought it was pretty cool, and it gave me an idea. After I left the interview, I went to the store and bought some packs of post-it notes, and a big paper sheet... Read More »
