In my presentation called “Beyond the Website” (watch here) I have a slide that says this. “The Internet is for kids and geeks, and MY customers will never be online.” – Unnamed 1990′s executive. I don’t remember where I found that quote online, and I have no idea if it’s real or not (I bet [...]
26
Nov
Creating Lifetime Customers
Have you ever thought about the lifetime value of a customer? Your customers? It’s huge. If you knew that your average customer spent $1,000 with you every year, then it’s pretty easy to calculate the average amount of money they will spend at your business for the next 30 years or more. Case in point, [...]
21
Nov
Is It Ok To Tell Your Customer To F#%* Off?
The GM of the Cleveland Browns, yes, my Cleveland Browns (pity me) sent an email back to an irate fan the other day telling the fan to “Go root for Buffalo then. F#%* off”. Now admittedly, the fan did say he was emailing the GM and badgering him for months. But I don’t care how [...]
30
Apr
Build Your Customer Base First. Then Figure Out How To Sell To It?
Or at least that’s what they’re saying this guy did. He identifies a business niche or a hot growth area like commercial real estate. Then he buys domain names around the topic, saving money by shunning pricey domains for names with hyphens, such as http://www.commercial-property.co.uk/. He builds the sites, adds content, and waits for customers. [...]
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