Social Media Strategies For Businesses

I can’t believe I found another old Internet geek like me! Yep, today’s conversation/podcast is with Jeremy Epstein, a hard core internet geek and now word-of-mouth marketing and social media strategist. Wow, I’ve been having a lot of people like this on the show lately haven’t I? Jeremy and I do some venting about clueless customers and how to approach them and educate them about social media. We also talk a lot about customer evangelism and at the... Read More »

Businesses Don’t Get Customer Evangelism

Brands still don’t get customer evangelists. I know this because I am one, for two different products, and I do not feel the love I should. The video below talks about those experiences and about why more brands need to get smart and being to embrace the customer evangelists they have. Not to mention, companies should actively go out and seek these evangelists, then keep them. But they’re not doing that yet and I can’t figure out why? Maybe it’s still... Read More »

My New Headset, YouTube Tips & Geek Podcasts

Here’s another “long form” Daily Flip video. The first one, “What’s your passion?” got some good reviews, so I figured I’d try another one. However, this one is a bit shorter and has more of a set focus. I picked three topics for this show. Those are… 1. My new Sennheiser headset I bought from Amazon.com. 2. How I use YouTube to get tips about using software and learning things. 3. My involvement with Geekcast.fm, a site that... Read More »

Get Attention with SendaBall.com

Nowadays we all need to find new ways to get attention in order to stand out and get what we want. I review a unique business idea called SendaBall.com (affiliate link) that I think anyone can use to get attention in a cost-effective way. Use it to get the attention of a potential employer, or a big customer. Why Send A Card When You Can Send A BALL YouTube link: Get Attention with SendaBall.com. ... Read More »

Revenue Magazine - Geek Marketer’s Best Friend

Jim does a review of one of his favorite geek magazines called Revenue Magazine. Revenue Magazine covers all things related to affiliate marketing, but not limited to other things like mobile advertising, pay-per-click strategies, email marketing, and much much more. Anyone can get a free subscription to Revenue Magazine by visiting RevenueToday.com. Online Videos by Veoh.com Watch this video at YouTube. TheDailyFlip.com is a web show about online marketing... Read More »

Cnet Misses The Point About Conversational Marketing

Cnet misses the point, completely. Who asked marketers to join readers online?… I’m suspicious when the “conversation” is initiated by the marketer and not the consumer. I got news for you. The consumers asked for the marketers to do this. No, they demanded they do it. And it’s working for both parties. I can’t help but view conversational marketing as a thinly veiled attempt by the ad industry to insinuate itself into the popular social... Read More »

Customer Evangelism Or Just Dumb? You Choose

This guy is putting logos from his “favorite websites” on his body. Ok, I get it, maybe. But maybe not. Perhaps you should shoot higher? I mean, tatt a Coke logo on your arm and see if you can get some big bucks or get on a commercial? Why shoot for the low hanging fruit? This to me, just seems nutty?  Read More →

Customer Evangelism To The Extreme

This is fake, but perhaps almost ready to be true? I mean, Mac has some ravenous fans. Winners use Macs. Okay, Microsoft, so you think you’re pretty cool because you managed to get some poor gormless fatty to tattoo himself with a Zune symbol? Well guess what? We’ve got a cutter. Yup. A bona fide total bad-ass Trent Reznor-loving Goth chick with an eating disorder, piercings, fake red hair and a half dozen personalities. And she’s friggin hot. Her name... Read More »

What’s The Worst Thing You Could Do To A Customer Evangelist?

Thought of the day: What would be the dumbest thing you could do to someone who loves your product so much that they are evangelical about it? Any guesses? But first off, what is a customer evangelist? What is customer evangelism? When customers are truly thrilled about their experience with your product or service, they can become outspoken “evangelists” for your company. This group of satisfied believers can be converted into a potent marketing force to grow... Read More »

I’m A Big Fan Of Rackspace Hosting

Due to technical difficulties, the video that is supposed to be here is down for the moment. Try back later this week! Visit HostingSuperFan.com for more. Get free estimate for Rackspace hosting!  Read More →

Can You Buy Customer Evangelism?

My favorite NY Times reporter Louise Story just put out a nice piece talking about how companies like Heinz are attempting to tap into the YouTube phenomenon to do their marketing for them. I wrote about this contest last week. I still think it’s a good idea, but maybe a wrong strategy, and I’ll tell you why after you read this from Louise’s story. Consumer brand companies have been busy introducing campaigns like Heinz’s that rely on user-generated... Read More »