How Does Thomas Kinkade Sell His Art Online?
Today I chatted with associate Marty Fahncke, who is a consultant and electronic marketing expert who I’ve known for a few years. We talk about the “web biz” and Marty provides some excellent tips and strategies he uses to be successful for himself and his clients. One really neat thing is that Marty has been working with famous artist Thomas Kinkade to help him sell his works online. Our discussion revolves around retail online sales and why people buy... Read More »
How To Start An Ecommerce Store From Scratch?
Nina Frye had an idea one day to create an ecommerce store (LTDChix.com). The problem was, she was a mom who had never done it before and had zero idea how to get it done. Fast forward now to years later and now Nina has a fully-functional, successful store. So, how did she get there? What lessons did she learn along the way? If you’ve ever thought about starting up your own online store, you MUST listen to this podcast of me talking to LTDChix.com. Nina gives all... Read More »
Ecommerce Tips from StickerGiant.com
Ecommerce is a tough business. Some people think you just throw a site up there and your stuff sells. Very wrong. John from StickerGiant.com has been running a successful ecommerce site for years and years now. So I though it would be fun to hear from him about his business. Check out his laptop stickers, pretty cool. About John Fischer: John Fischer is began collecting and selling bumper stickers in 2000 after the Bush-Gore Election. His passion these days is printing custom... Read More »
Is Your Shopping Cart & Ecommerce Site The Best It Can Be?
MarketingSherpa’s 2007 Ecommerce Study was published today and distributed via email with a pdf download. There are, of course, some pretty interesting results included in the report. I’ve detailed a few of my favorites that will hopefully help you out. Click here to buy the full report. If you’re in the business of affiliate marketing, as either an affiliate or merchant, this benchmark guide should be of particular interest to you. Shopping Cart Abandonment... Read More »
Disney.com Shopping, So Easy My 5-Year-Old Can Shop There
I know, I know, it’s stupid to leave my 5-year-old with a live Internet connection on her little game pc setup in my office. But to my defense, I am always in the same room when she’s on the computer, and I usually have the wireless disconnected so she can’t surf the big bad web. However, the other day I found myself watching in amazement as my 5-year-old was surfing through the games at Disney.com, and how the Disney website successfully integrated products... Read More »
