Thanks to Sam for the link. Have Holidays!
This is the follow up to this brilliant video.
Category Archives: Fun
Have Holidays!
07 December 2007 Written By: Jim KukralComments: Comments
Fun Is The Key To Marketing To The Long-Tail
20 November 2007 Written By: Jim KukralComments: Comments
Shoemoney wrote up a short review of my system ScratchBack.com where he said…
I think its a good looking widget that has a lot of potential. While its low risk to make something that is “fun†not many people are going to take it seriously.
I will fully admit that I built ScratchBack as a “fun” tool, with benefits. I’m being totally honest, it was NOT built as a “making money online” tool. Let me tell you why.
I’ve said this a million times. Tim Carter taught me this. People come to the Internet for two reasons…
1. To solve a problem.
2. To have fun.
Think about it. EVERY action you take online falls into one of those buckets. Really think about it.
Those two ideas have driven my decisions on how to blog, what businesses to create, what kind of videos to make, etc… I ask myself those two questions before I do anything.
ScratchBack, in my opinion, does both. But let’s get back to fun. Fun is HIGHLY overrated. Sure, fun may not be practical in the “making money online” world, but you know what? I don’t care, why, because it’s fun!
Sure, I want ScratchBack to be successful, and I chose to position the marketing of it as “fun” as opposed to “getting rich” because I truly believe that there is only so far you can go down the long-tail by pushing “get rich” stuff.
I have this argument all the time. In the grand scheme of things, the “making money online” community is about .00000001111% of bloggers/publishers. The other 99.9999999999999% of the blogs out there are niche-topic bloggers who just write. They don’t worry about making money online.
That’s why nobody has been able to reach them and get them yet, because all the online ad solutions out there are all pitching them how to get rich.
I think they’ll buy into fun easier.
Forget traffic. Forget “getting rich off of ads”. Forget “making money online”.
Fun is the key to cracking the long-tail.
SomethingStore.com – A Creative Idea I Wish I Thought Of!
16 November 2007 Written By: Jim KukralComments: Comments
You know me. I’m always up to some kind of wacky, fun, creative idea. That’s why I’m impressed with a new site/product I found today called SomethingStore.com.
SomethingStore is a fun new website that operates quite simply: We will send you something, selected randomly among many things from our inventory for $10 (free shipping) and you will find out what your something is when you receive it. So, what will yours be?
This is awesome. I ordered “something” today, and will let you know what I get when I get it.
What’s also funny is the page that talks about what you “won’t” get. Stuff like body parts, endangered species, drugs, etc… Good stuff.
So what will I get?
SomethingStore strives to deliver both value and fun with each something. The fact is the merchandise we randomly pick somethings from varies greatly. Depending on your wants and desires, your something may be just the thing you needed or some useless stuff, as it may really be anything. Yes, some items will be more expensive than others in terms of their monetary value, but we believe eventually it’s your perception that will decide what your something is worth.
Can’t wait to find out! If you think about the business model here… It’s pretty easy to see how this could be profitable. You get your hands on some cheap overstock items that are far less in worth than $10.00, then you simply stuff one of them in a box and ship it out. If done correctly, you could make anywhere from $3.00-$8.00 from every order. They pay for shipping so that eats into the cost.
Overall, this is one of those fun, creative ideas I wish I had thought of first. Great work and kudos to their team.
Would You Buy A Bag O’ Crap?
30 August 2007 Written By: Jim KukralComments: Comments
I don’t know about you, but I’m all over this promotion from Woot.com to buy a bag o’ crap. This kind of stuff just totally makes my day. It’s like my own site I made called: http://www.completeripoff.com/. Fun.
Bag O’ Crap XXI
Wait, wait, why are you clicking that button? Don’t click! You don’t want this junk. Seriously, clicking that I WANT ONE button is a one-way ticket to disappointment and shame. You’ll cram a few useless clumps of consumer flotsam into your life, be out like eight bucks, and for what? For what? What is the sound of one hand crapping?
If you must proceed, CHECK THIS OUT. Somebody misunderstands this concept every time, so please READ THE BIG PRINT:
1. WHEN YOU ORDER THIS ITEM, YOU’RE ORDERING ONE (1) BAG WITH up to THREE (3) PIECES OF CRAP IN IT.
2. YOU ARE RESPONSIBLE FOR SELECTING THE QUANTITY: THREE WHEN YOU ORDER.
3. YOU WILL WASTE FREIGHT IF YOU ORDER FEWER THAN THREE. And you’ll get less crap. Wait, why is that bad again? Do you people really need more crap?
You’re only getting one bag, no matter what. The order quantity you select is the number of crappy items we’ll put in your bag. Select THREE. Later, you’ll enjoy the satisfaction of taunting the surprisingly large number of less observant Wooters who ordered less than THREE.
As usual, we promise nothing about the quality or the desirability of these bags or their contents, except to promise that their quality will be low and their desirability will be non-existent. The best quantity you could possibly order would be ZERO.
THE HOLY CRAP COMMANDMENTS v2.0:
I. Thou shalt expect nothing beyond one bag of some kind and your chosen quantity of crappy items (which should be THREE).
II. Thou shalt not whine and complain when some people’s crap turns out to be nicer than yours.
III. Thou shalt take a moment to consider whether you might be better off just not buying this crap.
IV. Thou shalt not order just one crap and blame it on anything but your own inattention.
V. To paraphrase Stephen Stills, shalt thou not get the crap you want, want the crap you get.
* The crap will be shipped via SmartPost, the crappiest shipping method available to us.
