I wanted to start doing a weekly Web show, so I put out a call for a co-host in Cleveland and got Jeremy Borger to show up. Below is the live on tape (recording) of the show we did earlier today. We talk about Twitter, and the Superbowl trends and other geeky related things on [...]
08
May
Traditional Advertising Models Are Collapsing… Smell The Fear!
Are you ready? Here comes more creative uses of online video. Check out this piece in the Washington Post about brand evangelism. The traditional advertising models are collapsing. Where once there were mass media, with the audience a passive receptacle, we are moving toward what branding expert Rob Frankel calls “the masses controlling the media.” [...]
30
Apr
How-To Videos Plus Online Subscriptions Make A Recipe For Success
CNNmoney.com writes a piece called ‘How to Score with How-to Video‘, Niche players are resuscitating the subscription model to make money off homemade instructional websites. (Business 2.0 Magazine) — When Evan Margolin launched SalsaBootCamp to sell instructional video clips online, everyone he knew told him it was a crazy idea. Why would people offer up [...]
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