In my presentation called “Beyond the Website” I cover my mantra of “Why We Use the Internet”. It’s one of the main things that we all need to understand before we can be successful online. You MUST understand why people come online. If you dont, how can you sell to them? How can you create [...]
21
Nov
I Want To Be Gary Vaynerchuk
Forget the wine. I know nothing about wine. I don’t drink wine. Don’t really even like it unless its got a screw cap and I can buy it at the grocery store every once in a while. So forget wine… I want to be Gary Vaynerchuk because… Well, I don’t really want to be him, [...]
10
Oct
You Have Ideas, Can You Spread Them?
Seth Godin has been a major influence on my marketing. The guy gets it, on many levels. I was just reading one of my favorite sites at Robin Good’s MasterNewMedia.org, where he features some advice from Seth. Can you get your ideas to spread or not? He asks. With people having less and less time [...]
25
Jul
Why I Would Never Take VC Money Ever Again
A venture capitalist (VC firm) called me today outta the blue inquiring about Scratchback.com. He wanted to know what it was and if I was interested in hearing more about his investment firm. My observations from his call? A. Nobody but me and my programmer knows what Scratchback is yet. I’m not telling a VC [...]
08
May
Traditional Advertising Models Are Collapsing… Smell The Fear!
Are you ready? Here comes more creative uses of online video. Check out this piece in the Washington Post about brand evangelism. The traditional advertising models are collapsing. Where once there were mass media, with the audience a passive receptacle, we are moving toward what branding expert Rob Frankel calls “the masses controlling the media.” [...]
24
Apr
Creativity Is The Most Important Key To Online Marketing Success
We’ve gotten to the point that most online videos (including mine) are sucking. Well, not sucking, but they’re boring. Let’s face it, this Internet video thing is growing up fast. It’s time for more creativity. The best part is, you can be creative without big bucks. Check out this cool video on RSS. Click To [...]
09
Apr
Win Jim Kukral’s Domain Name Contest: NicheROI.com
Take my domain names, please. I own about 150 or so domain names, most of which I don’t or ever will use. But I keep buying them as I “hope” to one day make them a good home. So why not give them away to someone with a good idea who can use them? Here’s [...]
09
Apr
Thinking Creatively & Taking Chances Is A Marketing Strategy That Works
Back in 1994 I had a job interview with an advertising agency in Akron, Ohio. During the interview I noticed the President’s office wall covered in yellow post-it notes. And I mean a ton of them, all over the place, like wallpaper. “That’s how I get work done and remember stuff,” he said. I thought [...]
27
Mar
How To Sell A $100,000 Sponsorship For Your Blog
Joel Cheesman is a blogger in a niche of career/recruiting. Early in 2007 Joel sold a one-year sponsorship for his award-winning blog, Cheezhead.com, to Jobcentral.com for $100k. I recently interviewed Joel via email to find out how he did it, and how you can do it to. Jim Kukral: Was it your idea to sell [...]
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