Idea Consultants Must Have A Plan & Be Able To Solve Problems
Aaron Wall over at SEOBook (that’s my affiliate link, buy the book and get me a spiff I’d appreciate it) has a good post called ‘Hiring the Ideas Guy‘. As more and more content is created there are more publishers than there are good ideas, which means publishers are hungry to spread the few good ideas that exist. What separates a profitable channel from a money loser is typically two things: ideas and execution. Righto. The reason consultants can... Read More »
Viral Marketing Works When It’s Useful & Interesting… & Easy
Seth Godin is right, as usual. Check out this fun little, yet very simple tool. It’s viral because it’s interesting, not because it’s accurate. And it’s interesting partly because it talks about how much money you have. Sort of the new fortune telling. So let’s review. This works because it’s easy, fun, useful, interesting… When you work on projects, do you strive for those things? If not, are you sure you’re on the right track? Read More →
Uh-Oh, Techcrunch Grabbed The MyBlogLog Story
Thanks to Sam for pointing this out to me. I wrote about this last night here. Judging by the first comment at TC (below), I can already see where this will be going. Not good for MBL. Holy Christ, what kind of developer doesn’t encrypt their login cookies? That’s not a security hole, it’s just awful programming. Get your popcorn. Read More →
MyBlogLog Teeters On The Uncool Ledge, Will They Fall?
It doesn’t take much to become “uncool”. I’m telling you, one minute you can be the Fonz, and the next minute they catch you picking your nose and the Fonz becomes the dweeb. ‘Heeeeeeeeeeeeeeeeeeeeeeeeeeyyyyyyyy!, Nerd!’ I’ve got a message for the crew at MyBlogLog. In case you missed the drama, here’s a recap over at Techmeme. Summary: Shoemoney has been messing with security flaws in MyBlogLog and posting about them. MyBlogLog... Read More »
5 Reasons Why BumpZee Will Be The Next Digg, But Even Bigger
Digg may have been the best “user driven social content website” out there, but not anymore. BumpZee, a new, innovative and unique community/tool built by Scott Jangro, is better than Digg, on may levels. In fact, BumpZee might be better than Digg, Techmeme, MyBlogLog and many others, combined. Don’t believe it? Here’s 5 reasons why BumpZee is better, and why BumpZee will blaze a trail as a pioneer of successful web 2.0 mashups. Note: BumpZee is currently... Read More »
Bad Copywriting Is A Waste Of My Time
In my surfing tonight I came across a site with some seriously bad buzz-word copywriting. This has been on my mind lately, so I’d thought I’d share this. From their site main feature area… 365 Media provides the ideal combination of advanced technology and expertise to information providers. Our solutions and services lower costs, streamline operations, create efficiencies and generate new revenue for our customers. Our mission is to unlock the true potential... Read More »
Let’s Make Some Creative Video!
Today I plan to make 10 videos here in my office. Some will be done with my webcam at my desk, but some will be done with an actual video camera (my first attempt), directly then downloaded to my pc for editing. I’m feeling VERY creative today, so watch out. To be inspired, I watched one of my favorite videos. It’s a spoof on magician David Blaine. This is NOT for kids or for loud volume in the office, the language is pretty rough. Why is this video great? Because... Read More »
Become An Affiliate Marketing Friend!
Do you love affiliate marketing? I sure do. I’ve been working knee-deep in the trenches of it since 2000 or so, as an affiliate, a merchant and from the agency side of things. Affiliate marketing has been good to me. There are many positive things happening in the world of Affiliate marketing these days. Bumpzee from Scott Jangro has literally exploded the discussion. The Affiliate Summit event has blown away everyone with its growth and amazing success. And of course... Read More »
Blogs Will Evolve & Integrate Into Google Search Results, Eventually
Cleveland recruiting & blogging guru Joel Cheesman points out that blog results are beginning to show up in the regular Google results. Yeah, they’re probably testing, but I argue it’s going to go further as time goes by. Look, there are now 63 million blogs out there according to Technorati. These blogs are like little tadpoles right now, but watch out, some are going to grow up. And what happens when a blog grows up? It turns into a frog? No, it stops... Read More »
Introducing: Ask The Blogger.com
For years now I’ve struggled with recommending tools, services or guides that I liked because I always worked for a company in a brand management type of role. That meant that I was unable to endorse Internet related products. Sure, I could pass recommendations to friends and colleagues, but that was about it. Until now. I’ve recently launched my latest website called AskTheBlogger.com. AskTheBlogger.com is built for me to answer questions from anyone about... Read More »
Jim Kukral Is Now Available For Online Marketing Consulting Gigs In Cleveland & Beyond
The video below pretty much explains it all. Essentially, some things have changed in my job status and responsibilities, so I’m now open to go out and do what I love to do, which is to help people and businesses be successful online through use of creative online marketing techniques. I’m based in Cleveland, Ohio, so if you’re a small business out there, or an individual who’s looking to get online, or take your brand online, and do it right, so that... Read More »
Internet Marketing Geeks Tried To Kill Me Yesterday
“I have to go, I’m sorry,” is what I said abruptly to the gentleman I was speaking with on the phone yesterday. I had to hang up. You see, I was having my first anxiety attack. It happened quickly and came from out of nowhere. Yesterday at about 3:30 I began to feel a thumping in my chest, combined with a shortness of breath. As the beating got worse, I stood up and tried to stretch, it didn’t help. I tried drinking some water, it didn’t help.... Read More »
A PayPal Executive Needs To Call Jim Kukral
Calacanis says that Google is putting the nail in the PayPal coffin. Perhaps, perhaps. I won’t guess on that. But what I will do is make a plea to a business development person at PayPal, right here, right now. I have an idea for you that can kick Google’s butt. I need to talk to the right person (decision-maker), and I need an NDA, and I need 10 minutes of your time. Call me, email me… Info on right. This isn’t a joke. What have you got to lose but... Read More »
Personality Marketing & Branding Starts With The Right Image
When it comes to branding yourself successfully, you need to start with the right image. I would argue that the most successful personality “brands” on the Internet today have a strong graphic identity. Today I wanted to talk about cartoons or “icons” as successful branding graphics. Let’s examine a few of them. Dave Taylor at AskDaveTaylor.com Chris Pirillo at ChrisPirillo.com Shawn Collins at Affiliatetip.com/blog Sam Harrelson at Costpernews.com Of... Read More »
Cleveland Internet & Marketing Gurus Know How To Deliver The Goods
You know, I always thought I was the only Internet marketing geek here in Cleveland. Not true, over the past year or so I’ve begun to find out that many talented Cleveland people are also pushing the envelope of web technology and creative marketing ideas. Here’s mashup of a few finds just from this week alone. Cleveland’s own recruiting/HR blogging expert, Joel Cheeseman has just been featured in the Wall Street Journal. “I can work in my pajamas... Read More »
The Secret Of Linkbaiting - Write About Linkbait!
I’m going to be the first to do this! Yes, I’m going to try and linkbait the latest linkbait, which is essentially linkbait about the rules of linkbait. Did that make sense? No? Look here. Still confused? It’s ok, so am I. Just pretend you know what’s going on and play along, ok? :) Read More →
Ted Murphy Of PayPerPost Is A Fucking Marketing Genius!
After I wrote this post 30 minutes ago, I went to wash the dishes before I put my kids to bed. As I was washing I had an epiphany. Ted Murphy of PayPerPost is a fucking marketing genius! The Scoble thing nailed it for me. Checkmate. Game over people. I used to dislike PPP, but now, well, I think I must start rooting for them as I admire Ted Murphy for his marketing skills. Think about it for a moment. I have followed it from the start, and I estimate that the work Ted has... Read More »
It’s Saturday & I Couldn’t Give A Shit About Scoble Pimping PayPerPost
But guess what? Many people apparantely do. The Techmeme coverage proves it. Look, Scoble disclosed it, and you know what? It’s business. He made a business decision based on money. News Flash: Scoble and the other big guns are not real bloggers. They are brands. Real bloggers are 63 million people who write a blog about office furniture or their day at work. It’s a huge difference. Let’s all stop with this PayPerPost chatter as well. I have never, ever,... Read More »
Do It F-ing Now! - A Blog Post About ‘Just Doing It Baby’
Ok, this is a bit harsh and rough language for the kids out there, but it’s a good read. Do it Fucking Now. You want to succeed in Business and in Life? Do it fucking now. This is so true people. Do it… now. Don’t let anyone stop you. Just do it. Need more motivation? Try Zombo.com. Read More →
Jeremy Zawodny Commits Headline Terrorism On Andy Beal
What else are we gonna call it? Honestly, what Jeremy did is the worst thing you can do to someone in the online business, and that is to insinuate negative things, purposely, through a link-bait headline. Case in point. He wrote, and I quote, ‘Andy Beal Spamming MyBlogLog?’. Link. For those of you who don’t know Andy Beal, he’s a well-known and respected search engine marketing expert. So to drop a headline with his name, and the word “spamming”... Read More »
