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Archive | Long Tail
28
Nov

Marketing To The Long Tail IS Possible

Never try to tell a marketer there’s no way to sell someone. There is ALWAYS a way to sell someone anything, if you’re creative and good at it. Case in point, ReadWriteWeb put up a piece about how it’s impossible to make money in the long tail. Illustration by gapingvoid. I disagree. In fact, I [...]

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20
Nov

Fun Is The Key To Marketing To The Long-Tail

Shoemoney wrote up a short review of my system ScratchBack.com where he said… I think its a good looking widget that has a lot of potential. While its low risk to make something that is “fun” not many people are going to take it seriously. I will fully admit that I built ScratchBack as a [...]

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