Word of Mouth Marketing with Andy Sernovitz
Do NOT miss this podcast. Andy Sernovitz (THE mast of word of mouth) from Gaspedal.com gives some unbelievable advice about how anyone can get started with word of mouth marketing. Buy Andy’s Book at Amazon. We talk about what WOM is and how anyone can do it, with examples of how real companies are doing it every day, and get this… with no real money spent! Andy gives two major things that you need to know about WOM. Huge tips that will make you start thinking... Read More »
The Power of Free! A Case Study
So do you believe in the power of “FREE”? You should. Free works. All the cliches are true. If you give, you get. Don’t believe it? Here’s a video for you to watch. Tell me free doesn’t pay. Since launching my free resource site at OnlineVideoToolkit.com… I’ve been asked to write a book from a major publisher (paid) Invited to speak at a mastermind event (paid) Been interviewed to be featured in a major marketing publication that... Read More »
Obama Knows Marketing
Quite simply… Obama’s marketing team is kicking McCain’s marketing team’s arse. Don’t think so? Please point me to some huge wins by McCain’s marketing gurus. Now, I’m not getting political here. I’m talking about marketing. Politics is about marketing. Hint of proof: When was the last time one of these candidates talked about some real issues? They don’t. Why? Because nobody wants to hear about boring issues really. You... Read More »
B2B Sales & Marketing
Over the years I’ve done a LOT of sales and marketing for B2B companies. Basically, that means that I was the guy responsible for providing the sales team with marketing materials and campaigns and anything they needed to help close business. So I spent a lot of time working with sales people, and a lot more time on sales calls listening and figuring out “why customers don’t buy”. Very valuable lessons. Today I’m talking with David Peltz, Founder... Read More »
Political Marketing 2.0 - Lessons For Marketers
Have you been following the Presidential election race here in the USA? There’s some amazing marketing going on on both sides. This video talks about how you should watch these campaigns closely for marketing tips and tricks that you can use yourself. The future of politics is going to rest on which candidate can hire the best marketing, PR and creative teams to produce non-traditional content… ie… the Internet. Subscribe to my email update... Read More »
Bratz Dolls & The Dark Side of Marketing
There are two kinds of marketers. Both use “the force”. You have the light side, and the dark side. And as every Star Wars fan, or any marketer knows… How you look at any situation, marketing or not, is usually from your own point of view. I’ll take the light side view of my marketing “force” and say I don’t like how these dolls are marketed. Agree with my view? Digg this. Watch this video at YouTube. TheDailyFlip.com... Read More »
The Best Marketing Book I Ever Read
Perhaps THE greatest book I ever read on the subject of marketing is called Marketing Outrageously by Jon Spolestra. If you haven’t read the book, go ahead and buy it and take the Kukral guarantee with it. If you don’t find it amazing, send it to me and I’ll give you your money for it. I’ll just give it to one of my friends. I’m serious, buy the book. Anyway, if you read the book, and you’re like me, then you’ll also be like me when... Read More »
If Blogrush Proves Anything It’s That Bloggers Are Desperate
So now we’re starting to see results back from bloggers about how/if Blogrush is “working” for them. I have to admit, I’m hearing and reading that some are very happy with the return of “traffic” they’re getting, and not just the bigger bloggers, but it’s still early. Again, as I said before, I could be wrong. I just might be on this one. Note: The idea of Blogrush didn’t bite me, it was the marketing speak that did. Anyway… Looking... Read More »
Creativity Is The Most Important Key To Online Marketing Success
We’ve gotten to the point that most online videos (including mine) are sucking. Well, not sucking, but they’re boring. Let’s face it, this Internet video thing is growing up fast. It’s time for more creativity. The best part is, you can be creative without big bucks. Check out this cool video on RSS. Click To Play There are two types of Internet users, those that use RSS and those that don’t. This video is for the... Read More »
Sometimes Simply Taking Chances Is Your Best Marketing Effort
Case in point, look at how the media picks up on simple stories like this. SOUTHBRIDGE, Mass. (AP) — Ryan Fitzgerald is unemployed, lives with his father and has a little bit of time on his hands. So, he decided to offer his ear, to anyone who wants to call. After posting a video with his cell phone number on YouTube on Friday, the 20-year-old told The Boston Globe he has received more than 5,000 calls and text messages. Fitzgerald said he wanted to “be there,”... Read More »
