Word of Mouth Marketing with Andy Sernovitz
Do NOT miss this podcast. Andy Sernovitz (THE mast of word of mouth) from Gaspedal.com gives some unbelievable advice about how anyone can get started with word of mouth marketing. Buy Andy’s Book at Amazon. We talk about what WOM is and how anyone can do it, with examples of how real companies are doing it every day, and get this… with no real money spent! Andy gives two major things that you need to know about WOM. Huge tips that will make you start thinking... Read More »
How Does Thomas Kinkade Sell His Art Online?
Today I chatted with associate Marty Fahncke, who is a consultant and electronic marketing expert who I’ve known for a few years. We talk about the “web biz” and Marty provides some excellent tips and strategies he uses to be successful for himself and his clients. One really neat thing is that Marty has been working with famous artist Thomas Kinkade to help him sell his works online. Our discussion revolves around retail online sales and why people buy... Read More »
Niche Marketing: Your Product + “What’s Hot” = Success
Shmuly gets it. He’s taken a traditional piece of Jewish headdress called the Kippah and combined it with current trends, in this case the Presidential election here in the USA. Check out his product at VanityKippah.com. Pretty smart. In this video I talk more about how smart marketers like Shmuly know to take their product or service and combine it with current events or trends to make more sales and get publicity. It works. You can do it too. Take a moment and think... Read More »
How To Start An Ecommerce Store From Scratch?
Nina Frye had an idea one day to create an ecommerce store (LTDChix.com). The problem was, she was a mom who had never done it before and had zero idea how to get it done. Fast forward now to years later and now Nina has a fully-functional, successful store. So, how did she get there? What lessons did she learn along the way? If you’ve ever thought about starting up your own online store, you MUST listen to this podcast of me talking to LTDChix.com. Nina gives all... Read More »
Consistency Of Quality Is How You Sell Everything
Just got back from vacation in the sun and surf! Wow, look at my non-tan. Hey, I used 50 spf. I don’t like getting burned. Anyway, while I was on vacation I grabbed the USA Today every day and well, it got me thinking about a theory that’s called consistency of quality. Watch the video for my full explanation, but you get the point already? Brands like the USA Today continue to produce high-quality content, over, and over, and over, and over… It makes you... Read More »
The Power of Free! A Case Study
So do you believe in the power of “FREE”? You should. Free works. All the cliches are true. If you give, you get. Don’t believe it? Here’s a video for you to watch. Tell me free doesn’t pay. Since launching my free resource site at OnlineVideoToolkit.com… I’ve been asked to write a book from a major publisher (paid) Invited to speak at a mastermind event (paid) Been interviewed to be featured in a major marketing publication that... Read More »
Obama Knows Marketing
Quite simply… Obama’s marketing team is kicking McCain’s marketing team’s arse. Don’t think so? Please point me to some huge wins by McCain’s marketing gurus. Now, I’m not getting political here. I’m talking about marketing. Politics is about marketing. Hint of proof: When was the last time one of these candidates talked about some real issues? They don’t. Why? Because nobody wants to hear about boring issues really. You... Read More »
Is All Marketing Deceitful & Propaganda?
Quick, let’s get on Skype and chat. That’s what I said yesterday on Twitter and I was able to get Rob McNealy from StartupStoryRadio.com on a recording where we ended up having a great discussion about marketing and propaganda. Rob runs a social media marketing company, so we discussed how that business operates and went back and forth on the definitions of deception and intent and propaganda when it comes to marketing. We also delved into the USA presidential... Read More »
B2B Sales & Marketing
Over the years I’ve done a LOT of sales and marketing for B2B companies. Basically, that means that I was the guy responsible for providing the sales team with marketing materials and campaigns and anything they needed to help close business. So I spent a lot of time working with sales people, and a lot more time on sales calls listening and figuring out “why customers don’t buy”. Very valuable lessons. Today I’m talking with David Peltz, Founder... Read More »
Hero Marketing
I call it Hero Marketing. When you’re trying to sell to an executive, you have to realize one major thing. That executive makes his/her purchasing decisions on whether or not they’re going to get fired or not. It’s true. Ever hear the old line “Nobody ever got fired for hiring IBM?”. It’s true. To make sales as a marketer in this arena you have to make your prospect feel like they are going to be hero. That’s the only way you’re... Read More »
You Should Start A Podcast
You should start a podcast. Why? Because your competitors are starting to do it, and frankly… it’s pretty easy and fun to do. There’s no excuses really. Look around… Are you going to be the person who waited to do it and be behind the curve a year from now, or will you be the visionary in your industry? The team that “was doing it way before everyone else”. If you don’t believe that audio/video is going to be a HUGE part of the future... Read More »
Social Media Marketing Is Bullsh*t?
Is it possible to do marketing in social media through tools like Twitter? Some would argue that it’s impossible, while others would argue that it’s very possible. I wrote the other day about my experiment in creating Twittermethis.com. Since then, the story has been picked up in multiple locations. One of them called it a bad idea (Blogcritics), and the other called it brilliant (ReadWriteWeb). It’s up to you to decide if you think it’s “spammy”... Read More »
Your Marketing & Sales Team Sucks
A bit of a rant today on the Daily Flip. Going all Feldman on ya. Basically, your marketing sucks, and your sales team too. Especially ad networks. Watch the video below to get my entire case. I’m nicer in the video I think. Honestly though, I have to call you all out for bad marketing and even worse sales. Who in the ad network space besides one or two is actually doing anything innovative and attention-getting (booth babes do not count). Just a handful of you. The... Read More »
Put Ads On Your Blog with ShowYourAdHere.com
Ever wanted to run ads on your blog, but you don’t know how? Most likely you’re not a marketer, and you’re not technical, but… you’re a blogger that wants to make a few bucks by putting ads on your blog. Previously there wasn’t an easy way to serve and sell ads on your blog. Not anymore. I talk with Mark from ShowYourAdHere.com, which is a self-publishing ad tool that anyone with a website or blog can use to sell and manage ads. You could... Read More »
How To Become A YouTube Partner?
Did you know that YouTube offers a partner program that you can apply to join? If you become a partner you get special features like being able to modify your YouTube channel page with custom graphics and colors. You’ll also be able to share in the profits on advertisements that YouTube serves on your videos. Watch the video below for more details, and hey, subscribe to my YouTube channel page. Subscribe to my email update list. No spam. Subscribe... Read More »
Political Marketing 2.0 - Lessons For Marketers
Have you been following the Presidential election race here in the USA? There’s some amazing marketing going on on both sides. This video talks about how you should watch these campaigns closely for marketing tips and tricks that you can use yourself. The future of politics is going to rest on which candidate can hire the best marketing, PR and creative teams to produce non-traditional content… ie… the Internet. Subscribe to my email update... Read More »
Bratz Dolls & The Dark Side of Marketing
There are two kinds of marketers. Both use “the force”. You have the light side, and the dark side. And as every Star Wars fan, or any marketer knows… How you look at any situation, marketing or not, is usually from your own point of view. I’ll take the light side view of my marketing “force” and say I don’t like how these dolls are marketed. Agree with my view? Digg this. Watch this video at YouTube. TheDailyFlip.com... Read More »
Announcement: Making The Leap To Video Blogs Only In 2008 - No More Text
I’ve been blogging on this domain since 2001. I’ve written thousands and thousands of blog posts in text form, and while I enjoyed doing it all those years, it’s, well, boring now. This will be the last text blog entry I will post here at JimKukral.com in 2008. Instead, I’m committing to only creating video or audio content. and I’m not looking back. Who will join me? There are several reasons why I’m doing this… Reason #1: Stop Being... Read More »
Marketing To The Long Tail IS Possible
Never try to tell a marketer there’s no way to sell someone. There is ALWAYS a way to sell someone anything, if you’re creative and good at it. Case in point, ReadWriteWeb put up a piece about how it’s impossible to make money in the long tail. Illustration by gapingvoid. I disagree. In fact, I think you can “make money” anywhere, if you market the right way. Particularly for this discussion, I believe that “fun” is the key to marketing... Read More »
Professional Bloggers Never Used Adsense Anyway
This is a follow up to a post made in 2005, referenced at Problogger.net. Google changed the way Adsense ads are clicked today and many are up in arms about it. “Make money online” or pro-bloggers don’t use Google Adsense much. Why? Because it doesn’t work on these types of blogs. Guys like Shoemoney, John Chow, Zac Johnson and Problogger have found, and proven, that using Adsense on their blogs is a waste of time. Yet… there is somehow some... Read More »
