I like to review books I read. You can see all of them here. If you’d like me to review you book, contact me. Marketing Outrageously: How to Increase Your Revenue by Staggering Amounts! is one of the best marketing, wait, it IS the best marketing book I’ve ever read. I could go on and [...]
13
Apr
The Law of Scarcity
Are Cuban cigars as valuable and “good” if they are no longer hard to get and illegal? Is a VISA black card as “exclusive” if over 3 million people have the opportunity to get one? The answer is no to both. Scarcity is a powerful marketing tactic. Do you use it effectively? You should. Look [...]
08
Mar
Video Book Review: The Perfection of Marketing
The Perfection of Marketing puts you in the room with James Connor, a leading brand expert to hear the exact advice he’s given to over 200 CEOs on the most efficient methods to build their brand and increase marketing ROI. Culminating from 12 years of work, these best practices are battle tested for small and [...]
26
Feb
Snuggies & Howard Stern: Which One Is Selling & Why?
I’ve been thinking a lot lately about the psychology of the typical American citizen in this poor economy and trying times. Why? Because I’m a marketing and sales person and it’s my job to understand why people buy things. Plus, it fascinates me. Why “Shock Jocks” Aren’t Selling Anymore… You remember Howard Stern right? He [...]
25
Aug
How Does Thomas Kinkade Sell His Art Online?
Today I chatted with associate Marty Fahncke, who is a consultant and electronic marketing expert who I’ve known for a few years. We talk about the “web biz” and Marty provides some excellent tips and strategies he uses to be successful for himself and his clients. One really neat thing is that Marty has been [...]
28
Jul
Consistency Of Quality Is How You Sell Everything
Just got back from vacation in the sun and surf! Wow, look at my non-tan. Hey, I used 50 spf. I don’t like getting burned. Anyway, while I was on vacation I grabbed the USA Today every day and well, it got me thinking about a theory that’s called consistency of quality. Watch the video [...]
08
Jul
The Power of Free! A Case Study
So do you believe in the power of “FREE”? You should. Free works. All the cliches are true. If you give, you get. Don’t believe it? Here’s a video for you to watch. Tell me free doesn’t pay. Since launching my free resource site at OnlineVideoToolkit.com… I’ve been asked to write a book from a [...]
08
Jul
Obama Knows Marketing
Quite simply… Obama’s marketing team is kicking McCain’s marketing team’s arse. Don’t think so? Please point me to some huge wins by McCain’s marketing gurus. Now, I’m not getting political here. I’m talking about marketing. Politics is about marketing. Hint of proof: When was the last time one of these candidates talked about some real [...]
16
May
Hero Marketing
I call it Hero Marketing. When you’re trying to sell to an executive, you have to realize one major thing. That executive makes his/her purchasing decisions on whether or not they’re going to get fired or not. It’s true. Ever hear the old line “Nobody ever got fired for hiring IBM?”. It’s true. To make [...]
09
May
You Should Start A Podcast
You should start a podcast. Why? Because your competitors are starting to do it, and frankly… it’s pretty easy and fun to do. There’s no excuses really. Look around… Are you going to be the person who waited to do it and be behind the curve a year from now, or will you be the [...]
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