Never Price Yourself Too Low

One of the biggest mistakes I’ve made in the past was pricing myself and my services too low. Whether that was for a consulting or speaking gig, I’ve always found that I get more gigs when I price higher. The video below talks all about my experiences in pricing myself and my services. Just remember that perception equals reality. When you send in low prices, the perception is that “he/she might not be worth it” or, “they’re prices are... Read More »

How Do You Know When You’re Undercharging For Your Expertise?

Today I met with a client and presented him with a strategy for his struggling online business. When I finished my presentation and outlined my ideas, he said something that really hit home. And I quote… “I wasn’t expecting this for what you charged me. I thought I was just going to get a few ideas. I’m blown away.” Alright, so I’m tooting my own horn, but it brings up a good and valuable lesson for all of us, and not just consultants,... Read More »

Video Search Results Making Their Way Into Major Search Engines

Take a look at one of the results for “kukral” over at Icerocket.com, which is a blog search engine. What will you see? You’ll see a video result, with direct links back to “kukral” tagged video in YouTube. (By the way, Technorati is doing this as well for tags already.) I predict Google will begin posting similar results for regular searches by mid-Summer 2007. Tell me why they wouldn’t. They own YouTube, and this is the natural progression... Read More »

JimKukral.com Was Hacked!

By me. :) Please excuse the horrible link bait-ish headline, but I wanted to get your attention for a special announcement I need to tell you about. You can view the announcement at JimKukral.com.  Read More →

Online Video Lighting Tips To Help You Produce High-Quality Online Videos

If you’re a regular reader, you know I’ve been harping on online video for quite some time now. Well, I’ve actually done more than just talk about it, I’ve taken the plunge off the high dive and worked very hard to create video content over the past month or so. I’m here to tell you one thing. If you’re going to do video production, you gotta get the lighting right. Case in point, here are two examples of videos of me talking on a white... Read More »

How To Manipulate The Media & Get Free Publicity With Creative Marketing Ideas

Got 10 bucks, an hour of time and a creative idea? Because that’s all it really takes to get all the media publicity and exposure you or your business could ask for, all for almost free. Don’t believe it? I can prove it. This is a story about how I did it, why I did it and the results I got from it. You can do it too. What, you don’t like free publicity for little work? I know you do, read on. The Setup I live in Cleveland, Ohio, and I’m a die-hard... Read More »

How to Monetize Your Blog - The Entrepreneur Magazine eBiz Show

I had the pleasure of appearing on the air with Chris Malta and Robin Cowie of the Entrepreneur Magazine eBiz Show the other day. We talked about how to monetize you blog. The show was broken up into three segments, which can be listened to here. Segment 1 - Mp3 or read transcript. Segment 2 - Mp3 or read transcript. Segment 3 - Mp3 or read transcript. Blogging is one of the biggest trends on the internet right now, but a blog can do more than give you an online voice. It... Read More »

Idea Consultants Must Have A Plan & Be Able To Solve Problems

Aaron Wall over at SEOBook (that’s my affiliate link, buy the book and get me a spiff I’d appreciate it) has a good post called ‘Hiring the Ideas Guy‘. As more and more content is created there are more publishers than there are good ideas, which means publishers are hungry to spread the few good ideas that exist. What separates a profitable channel from a money loser is typically two things: ideas and execution. Righto. The reason consultants can... Read More »