26 December 2007 Written By: Jim KukralComments: Comments
There’s an amazing list of high-quality blog posts over at Techipedia. Wow. Not much else to say, but to go check it out and read… a lot.
Everything from search, to video, to blogging, to social media… and much more. Great job putting this together. Had to share it.
16 July 2007 Written By: Jim KukralComments: Comments
It’s finally here. The Age of Conversation book that I participated in is ready to buy. I picked up my copy this morning and took a quick look around. There is some amazing content in this book.
And remember, all proceeds go to charity. So you can spend that $10.00 knowing that you’ll learn a lot, plus help out some kids.
Sydney, Australia; Des Moines, Iowa, USA, July 16, 2007 — In what may be a first-of-its-kind collaboration via the internet, more than 100 marketing professionals have joined together online to write The Age of Conversation, a book that will be published July 16. In addition to the downloadable e-version, the book will be available in limited quantities in hardcover and softcover. All proceeds from sales of the book will be donated to Variety, the Children’s Charity. The proceeds will be earmarked to help children in the authors’ home countries.
My chapter is called “Can I Have Your Attention Please?” and it tells a short story about how two bloggers try to get noticed in this fast-paced, crowded Internet world we live in.
More at Techmeme. List of authors here. Adage.com coverage here.
08 May 2007 Written By: Jim KukralComments: Comments
Earlier today I wrote a piece linking to a story in WashingtonPost.com. A few hours later Jim L. from Adify emailed me letting me know that he saw my blog link in the article. Check it out below.
How? The Washington Post website uses Technorati to monitor the conversation for their content. Pretty smart.
This is important because it allows non-geeks to begin to learn how to track online conversations. Let’s face it, this report says it, that us web geeks are really in the minority. We need all the mainstream help we can get to get the word out about these tools we love so much.
28 March 2007 Written By: Jim KukralComments: Comments
I’ve found that I use BUMPzee like a new type of feed reader. It’s great, I go over a couple of times a day and look through the “new” listings of blogs in the community, find what I like, read it, then bump it if I want, or dump it. Wash, rinse, repeat.
But the VERY best part of it is that if the blog owner is using the BZ widgets, I can see how many comments their blog entry has, which is great because then I can track conversations. Anyway, Scott, where’s my check? :)
Here’s some cool links I found today just browsing around.
Seth Godin says you should write an ebook.
Stumbleupon spy takes over Google
Will Google’s Pay-Per-Action Ease Click Fraud?
Can You Get Sued For Tracking Your Blog’s Uptime?
Amazon Associates launches contextual beta program
25 March 2007 Written By: Jim KukralComments: Comments
ZE’s gone, but not forgotten. Well at least “The Show” is over, and yeah, ZE’s still around in spirit, that’s apparant by reading one of his post “the show” interviews over at Slate.com.
This piece is for anyone who wishes to learn how to be a successful online, in any capacity. Why? Because if you read it, you’ll learn just how accidental this type of stuff can be at first.
Ze Frank tasted Internet stardom early. In 2001, he made a party invitation of funny dance moves for a few friends. The invite went viral, and he had the experience of refreshing his e-mail to find 60 to 70 new messages from around the world. He was a network star, and the attention was addictive. The dance thing, however, was a fluke. The real challenge would be to create that kind of attention purposefully, from scratch. He quit his job and built up his personal Web site. He had a few successes, but nothing on the level of The Show.
This breaks the perception that a lot of people seem to have that ZE’s early dance skit was what propelled him into the world spotlight, it’s not. The “Show” is what did that. In other words, he didn’t stop when his first “hit” was scored, he kept pushing.
The Point?
The point is. You have to keep trying. You have to keep pushing. You have to believe in your ideas and keep working hard and doing what you love.
ONLY then will you have a chance at the success/happiness/money/love/whatever you desire.
At the very least, if you do all that, you’re doing what your passionate about, so even if you don’t become rich and famous, you’ve won already.
One More Point?
ZE didn’t get where he is today because he was trying to get rich. Think about that.
21 March 2007 Written By: Jim KukralComments: Comments
Hugh from Gapingvoid.com summarizes a talk he gave to the fabled PR agency Edelman.
These 16 learning points pretty much sum up all intelligent thought on business blogging, online conversations and more. Do yourself a favor, click here, go read it and thank me later.
My favorite tidbits?
5. The growth will come, I believe, not by yet more increased efficiencies, but by humanification. For example, take two well-known airlines. They both perform a useful service. They both deliver value. They both cost about the same to fly to New York or Hong Kong. Both have nice Boeings and Airbuses. Both serve peanuts and drinks. Both serve “airline food”. Both use the same airports. But one airline has friendly people working for them, the other airline has surly people working for them. One airline has a sense of fun and adventure about it, one has a tired, jaded business-commuter vibe about it. Guess which one takes the human dimension of their business more seriously than the other? Guess which one still will be around in twenty years? Guess which one will lose billions of dollars worth of shareholder value over the next twenty years? What parallels do you see in your own industry? In your own company?
Indeed. How true is that? Which business are you? Think, be realistic. Which business do you want to be?
7. Blogging is not about reaching a mass audience. Blogging is not about creating yet another sales channel. Blogging is about allowing “The Smarter Conversation” to happen.
Why do some companies lose, while other companies win? Because the latter has a smarter “conversation” with its customers. Pret-A-Manger has a smarter conversation about food than Burger King. Starbuck’s came along 20 years ago and began a smarter conversation about coffee with millions of people within a very short space of time. Wal-Mart’s massive growth started from a smarter conversation about prices. Savile Row tailor, Thomas Mahon came along and, with his blog, had a smarter conversation about $4000 English bespoke suits.
Blogs allow you to cheaply and quickly begin a smarter conversation. And once you get it going, that conversation starts bleeding out into all other areas of your business- including advertising, PR and corporate communications.
Again, how true is this? This is the first thing I tell business blogging customers when I consult… We’re going to create a conversation, and that conversation is going to get you more customers, traffic and publicity then you can imagine, if we do it right.
If you are worried about what people might say about your company, you’re worrying about something you cannot control, because it’s happening, right now, online, whether you like it or not. The question for you is, are you going to control that conversation, or just let it happen without you?
It’s a brave new world out there. I’ve been setting up and building business blogs for over 4 years now. Back then, I didn’t think you had to have one. Today, however, I think it’s like a website. It’s a requirement. It’s expected. At least it should be.
Don’t have a blog yet? Not creating conversations with your customers? It’s time to get in the game, because you know what?
Your competitors are going to beat you to the conversation, and then they’ll control it leaving you playing blog catch up.
19 March 2007 Written By: Jim KukralComments: Comments
Here’s your Kukral blog tip o’ the day. You can’t fake or quick-hit your way into being a “big time blog”. There is no quick road other than to provide high-quality content consistently over time, while building respect and trust.
Here’s what you shouldn’t do, and I’m sorry to have to do this because I recently added this blog to my blogroll because I noticed it was everything I mentioned above. Yet now, it’s going down a path that won’t work for me.
Sorry Mark at 45n5.com, but you are losing me. Here’s why.
#1 Reason Your Blog Is Almost Off My Blogroll: Blog Attacks With No Merit
You attacked a respected industry person without merit. Now don’t get me wrong, attacking respected industry people is something I have done as well, and it works. However, you can ONLY do it when you’re right and can back up your case. What you’re claiming to Sam is crapola, and a very transparent attempt to get yourself some controversial traffic.
The problem is, again, controversial traffic is great, if you can back up your points, and you’re only concerned about short-term hits. If you want long-term readers, this is not the way to go.
#2 Reason Your Blog Is Almost Off My Blogroll: Don’t Try To Fool Your Readers
You’re gaming your stats to try and fool me and your readers. So, all of a sudden your blog is ranked #1 in Alexa, you charge $10k for a Reviewme review, and you have 368k feed subscribers? We all know how to game those stats and that’s what you did. Your sitemeter stats show you have 73 visits a day.
I ask why? What do you gain by trying to fool readers into believing something that isn’t true? Don’t make the mistake of thinking that deception is successful marketing and branding, it’s not.
Advice: Decide What You Want Your Blog To Be & Stick With It
Then live with the consequences of your choice. I see what you’re doing. You’re trying to hyper-grow your readership though some of the oldest blog tricks in the book. Believe me, I know, because I’ve used them all, and they work, however, excessive over-use of them will define what your blog and you become.
Know what I’ve learned since having been blogging since 2001? Long term, that strategy won’t work, assuming you want to build a long-term brand and trust level in your community. Chose wisely is all I’m saying.
I’m hoping to keep you on my blogroll because until today your blog was winning with me. What’s it gonna be?
16 March 2007 Written By: Jim KukralComments: Comments
Ok, not “with” Robert Scoble on stage at the same time, but “with” him at the event as a speaker. I’ve accepted a speaking gig at the PayPerPost “Postiecon” on June 1 & 2nd, 2007 in Orlando, Florida.
DID KUKRAL REALLY JUST SAY WHAT I THINK HE SAID?
Yes, I did, and let me tell you why. For those of you who don’t read me here or at ReveNews, you wouldn’t know that I was probably one of the biggest PayPerPost bashers from day one. So those who know my history with PPP, are probably wondering what kind of drugs I must be taking.
The answer is, none, college was over in the early 90’s. Yes, I used to despise PayPerPost, but it was always because of one clear reason, which was the lack of required, clear disclosure that allowed for deception. It was never about anything besides that.
What they are now, and what they used to be are two different things, and I’m on record as saying I think they’re “on the right track”. They are.
So Why Accept A Speaking Gig From PayPerPost?
Let’s make this clear. I’m speaking at their event, just like Robert Scoble is (who took a lot of heat for it without merit). My invitation to speak does not mean I fully endorse their product, but rather, it means that I think I can help a lot of bloggers learn how to monetize their blogs, and build trust with their readers and build long-term, solid brands for themselves.
The bottom line is that I’m in the “helping bloggers succeed” business, and have been for years and years, way before many even were thinking about bloggers being able to make money.
Side Note: I still remember getting hate mail from people back in 2003-ish when I used to sell my ebook “BlogstoRiches“. They used to email me and say things like “Blogging is pure, you can’t make money with them” or “You’re a scumbag for trying to fool bloggers into thinking they can monetize. FU Kukral.”.
I’m Speaking To Try & Help Bloggers Succeed
My session is entitled ‘The Secrets To Long-Term Blog Success & Profitability’. It will nothing to do with how bloggers can write paid content to make money, and everything to do with how to use your blog to build success and trust long-term, whether that’s for direct profit or for your personal brand, etc…
I hope you can attend the event (which is only about $199), and if so I look forward to meeting you in person.
If you’re an event coordinator that’s looking for a dynamic, informative and well-prepared speaker, please give me a ring and let’s chat about having me at your event. Call me direct at 216.272.4383. Looks like I will be speaking at the Blog Business World event this fall as well, it’s filling up fast!
13 March 2007 Written By: Jim KukralComments: Comments
By me. :) Please excuse the horrible link bait-ish headline, but I wanted to get your attention for a special announcement I need to tell you about.
You can view the announcement at JimKukral.com.
Copyright 2009 Jim Kukral
New BUMPzee Community Launched Today: How To Be Successful Online
24 March 2007 Written By: Jim KukralComments: Comments
You all know how much I love BUMPzee! Well, I love it even more now that I was chosen as one of the select few to manage my very own community while it’s still in beta. So what community did I make?
What is the community all about?
That description you just read is really what JimKukral.com is all about, and many, many others like it that I read every day. Like those blogs, I don’t write about one topic like affiliate marketing only, but rather, I focus on writing about all types of online marketing, with the specific goal of trying to help businesses, brands and individuals be successful online.
Do you fit that mold? Are you someone who’s looking for more information about how to be successful online? Join the community for free!
Do you have a blog that talks about ways to be successful online? Submit your blog to the community for free!
FYI. I’ve preloaded the community with about 14 blogs, listed below (in no particular order & if I missed your blog, I’m sorry, just go add it).
If your blog is on the list below, go sign up and claim your blog, and most importantly, add the bump widget to your entries and sidebar. If your blog isn’t in the list below, what are you waiting for, submit it!
Not sure about BUMPzee yet. Read this.
Super Affiliate Marketing Blog
Earners Blog
Revenews
WaynePorter.com
Shoe Money
CostPerNews
Graywolf’s SEO Blog
Copyblogger
Andy Wibbels
Aaron Wall’s SEO Book.com
The Blog Herald
Ask the Blogger!
901am
ProBlogger Blog Tips
Jim Kukral Online Marketing Ideas
Oh yeah, and make sure to check out the other new beta BUMPzee community managed by CostPerNews’s Sam Harrelson.
There’s also some new interface changes at BUMPzee too, so check it out!