5 Tips To Selling Ad Sponsorships In Web Videos

So you’re making web videos and you’ve having fun doing it… but you want to start making some money from those videos, yes? Look, it’s not going to be super easy, but it IS possible to sell ad sponsorships in and around your Internet videos, if you try the techniques mentioned in the video below. I’ve been monetizing as a web publisher for years (this is what I do for a living), and making money from web videos in a sponsorship model is just... Read More »

I’m A Geek Marketer & I’m In Demand

Steve Rubel pretty much explains what I am (Geek Marketer) in his piece at Adage. And I can tell you that we are in big demand. Not a week goes by that I don’t get a call from an ad agency CEO or similar head of industry who is looking for this type of person. But here’s the catch. They don’t want to pay. They are expecting to pay this person (me) an average salary. Guess what? We’re way more valuable than that. We can do it all. We are 5 positions... Read More »

How To Get Publicity With Hardly Any Money?

Another amazing Marketingsherpa piece. A MUST read if you’re struggling with promoting your blog or product. SUMMARY: If you need to promote a product or service and you’re on a limited budget, then our latest Case Study is right up your alley. (Small publishing houses and budding authors take special note.) Find out how a writer started a newsletter to publicize her series of financial planning books and then took a personalized approach to entice bloggers... Read More »

The Publish Button Ensures That Blogging Will Live Forever

Blogging, the experience of it, really comes down to two things. First, the experience of expressing yourself, then second, the pushing a publish button. That’s it. It’s really that simple. So when Sam and Wayne start talking about blogging not working anymore, I keep thinking to myself that they’re right, and they’re wrong. They’re right that most likely in the future more and more bloggers will move into the Twitter type “publishing”.... Read More »

New BUMPzee Community Launched Today: How To Be Successful Online

You all know how much I love BUMPzee! Well, I love it even more now that I was chosen as one of the select few to manage my very own community while it’s still in beta. So what community did I make? Introducing the ‘How To Be Successful Online’ BUMPzee Community Bookmark this: http://www.bumpzee.com/onlinesuccess/ What is the community all about? The How To Be Successful Online community is for anyone who is interested in learning how to be successful on... Read More »

How Do You Know When You’re Undercharging For Your Expertise?

Today I met with a client and presented him with a strategy for his struggling online business. When I finished my presentation and outlined my ideas, he said something that really hit home. And I quote… “I wasn’t expecting this for what you charged me. I thought I was just going to get a few ideas. I’m blown away.” Alright, so I’m tooting my own horn, but it brings up a good and valuable lesson for all of us, and not just consultants,... Read More »

Online Conversations & Business Blogging Insights From The Void

Hugh from Gapingvoid.com summarizes a talk he gave to the fabled PR agency Edelman. These 16 learning points pretty much sum up all intelligent thought on business blogging, online conversations and more. Do yourself a favor, click here, go read it and thank me later. My favorite tidbits? 5. The growth will come, I believe, not by yet more increased efficiencies, but by humanification. For example, take two well-known airlines. They both perform a useful service. They both... Read More »

You Want Short-Term Traffic, Or Long-Term Trust & Respect For Your Blog?

Here’s your Kukral blog tip o’ the day. You can’t fake or quick-hit your way into being a “big time blog”. There is no quick road other than to provide high-quality content consistently over time, while building respect and trust. Here’s what you shouldn’t do, and I’m sorry to have to do this because I recently added this blog to my blogroll because I noticed it was everything I mentioned above. Yet now, it’s going down... Read More »

Google Facts You Did Not Know & Expert Tips You Can Learn From

Found a nice little review of a talk by Google Product Manager Marissa Mayer. Check out some of the stuff she revealed, pretty darn interesting. The prime reason the Google home page is so bare is due to the fact that the founders didn’t know HTML and just wanted a quick interface. Lesson Learned: Simple Works How true is this? Sometimes things just work out. Don’t always think you have to over analyze something. And most importantly, if you’re confused... Read More »

The Blogging A-List Is The Matrix, It Does, & Doesn’t Exist

Sometimes I get so fired about about something that I just have to sit down and crank it out into a blog entry. Now is one of those times, and it’s best I do it now so I can relax with a cold, green Harp and relax for the rest of the evening. After all, it is St. Patrick’s day, and I’m Ukranian, heh. The backstory: Tony says the a-listers refuse to acknowledge the ‘blue-collar bloggers’. Calacanis, an a-lister target, says the a-list doesn’t... Read More »

JimKukral.com Was Hacked!

By me. :) Please excuse the horrible link bait-ish headline, but I wanted to get your attention for a special announcement I need to tell you about. You can view the announcement at JimKukral.com.  Read More →

Not All Ebooks & ‘Guru’ Guides Are Bad

Jon from Wickedfire forums and the Super Affiliate Marketing Blog writes a post entitled ‘My New War On Internet Marketing Ebooks’, where he wants to ‘stop these assholes from making money off of your foolishness and greed‘. I’ve decided that I’ve had just about enough of these internet marketing ebook self dubbed experts and gurus making money off of their regurgitated information. So, instead of just warning people about it (since... Read More »

Internet Marketer Anatomy Lesson - What Type Of Marketer Are You?

If you’re new to the “making money online” business in general, you’ll soon find out that there are two types of Internet marketers. And those are… Type A Internet Marketer: The type that will find a way to make personal profit at all costs just to make money regardless of the technique and approach. Type B Internet Marketer: The type that do it the harder way, because they care about the industry, and instead focus on real content and businesses... Read More »

Want More Blog Traffic? Give Your Expertise Away

You’re an expert at something, right? Or maybe you know a heckuva lot about the topic of your blog, right? At least I hope so. Give your knowledge away. Here’s a perfect example. The Copyblogger had a simple request for his readers yesterday. His headline is written: ‘Let’s Remix a Few More of Your Headlines’. Last fall, I invited readers to submit posts they had written, and I chose several and rewrote the titles. Quite a few people seemed... Read More »